MarketingHits
Follow
Find
374.4K views | +581 today

Need help with your content curation marketing plan? Contact Brian today!

 
Scooped by Brian Yanish - MarketingHits.com
onto MarketingHits
Scoop.it!

US Army experiments with crowdsourcing equipment design

US Army experiments with crowdsourcing equipment design | MarketingHits | Scoop.it
The US Army Rapid Equipping Force (REF) is experimenting with internet-based collaboration. With the help of the crowdsourcing gurus at Local Motors, it has launched ArmyCoCreate.com, a website designed to let soldiers, designers and engineers collaborate on identifying soldier requirements and designing prototypes to address them.
more...
Lenovo Global Social Media Practice's curator insight, November 14, 2013 8:46 PM

showcases the importance of involving the end user in the design process - crowdsourcing & collaboration is how UGC has evolved

---> Mouseflow --->