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The Ultimate Moment of Truth and the Art of Digital Engagement

The Ultimate Moment of Truth and the Art of Digital Engagement | MarketingHits | Scoop.it

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

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