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2 Key Techniques for Making Email Content More Mobile-Friendly

2 Key Techniques for Making Email Content More Mobile-Friendly | MarketingHits | Scoop.it

On the sliding scale of mobile-friendliness, most brands are just starting to get a grip on the fundamentals of email content design. In fact, ExactTarget research performed in early October found that out of nearly 160 B2C brands — including retailers, restaurants, manufacturers, travel and hospitality companies, and nonprofits — only 12 percent use responsive email design and 10 percent use mobile-aware design, while the remaining 78 percent still use largely desktop-centric email designs.


Here’s a breakdown of the three major gradations of mobile email design and where the industry is with each of them:

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