For the most part, people don’t need help with their own social media. They are on it enough and see what others are posting.
Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.
Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it.
Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing.
Several members of our staff have seen the new wrinkle, a bar graph next to the standard action icons on their Twitter timelines. Here’s how it looks:
Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — cute yet inconsequential. But times have changed. As smartphone use has ballooned and attention spans have narrowed, creating entertaining clips around a brand’s products or services is becoming increasingly common.
At the same time, success isn’t guaranteed. In a recent 2015 outlook, marketing firm MillwardBrown noted that only the most savvy brands will excel at video micro-content.
“Ads on these platforms must be immediately captivating and entertaining, as consumers on these sites expect creativity,” the firm wrote.
Content is not a fixed resource.
This means in the age of the Facebook “News Feed” overload, marketers and businesses can implement different strategies to make their content stand out and capture the attention of Facebook users.
Actually, it’s becoming a necessity to be different. Your Facebook audience, while procrastinating their commitments ahead of them, will take out a few minutes to scroll through their News Feed. Most likely, they’ll skip anything uninteresting.
So with that in mind, you need to come up with content that’s well worth engaging with for an extended amount of time, which leads to the question:
How can your content break through the noise?
The money’s in the list. No matter what social media gurus may tell you, all those ‘Likes’ and Tweets pale into insignificance compared to the money making power of email. Survey after survey s…
Do you agree?
Video has become a form of speech in its own right - and not just for teenagers, writes Nicola Kemp.
You can no longer ignore the YouTubers. Even President Obama has turned to the power of the YouTube generation, inviting top vloggers to the White House to interview him following his State of the Union address.
This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:
1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.
2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.
3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.
4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.
f you are following the online marketing industry, the terms owned media, paid media, & earned media might not be new to you. However, what is the difference between the three and how important are they for your content marketing strategy?
Earned Media, Owned Media, & Paid Media is like a support stand for your content marketing strategy. It is not possible to single out any one out of these 3 elements that could be successful for your content marketing efforts, as all the three provide a cohesive marketing mix.
Are you overwhelmed with your social media responsibilities?
Looking for ways to perform tasks more efficiently?
Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.
In this article you’ll discover five social media tools to improve productivity.
Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your favor.
Then came the cable TV era. Audiences fragmented and targeting became the order of the day. Instead of starting with the message, marketers thrived on consumer insight and tried to identify a specific emotional trigger that would win them loyal customers.
Although Facebook was originally created for students, it didn’t take long for businesses to recognize it as the marketing and advertising juggernaut that it is today.
In 2007 Facebook launched “brand pages” which allowed users to engage and interact with their favorite brands and enabled businesses to effectively market their products and services to the masses. The best part, of course, is that it was all free! But since then, it’s become increasingly difficult to ensure your followers see your content.
Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales.
Out of all the marketers currently using Twitter, only 34% of them are successfully generating leads via the social network. Understanding Twitter can help you generate more leads isn’t going to magically make them pour in, and firing off random Tweets isn’t the best strategy, either.
If you are a blogger or write articles for an online magazine or newspaper, you likely encounter this question on a daily basis: Should I add an image to my article? The answer is “Yes”.
Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d like to explain the steps that should be taken to fully optimize an image for SEO.
Is video the future of content marketing?
It’s not an idle question: by 2017, Cisco predicts that video will account for more than two-thirds of all consumer internet traffic. Back in 2015 more than half of all companies are already making use of video and Nielsen research suggests that 64% of marketers can easily see video dominating their online strategies in the very near future.
It is the reach of video that makes it so compelling as a favoured content marketing medium. And what a reach it is: one in three in the UK watch a video online at least once a week, and YouTube famously commands over a billion unique visits each month.
But it’s not just reach that video offers. It is also highly sharable content, and, should your video go viral, you could be receiving 155 million views just like Volkswagen recently achieved.
People love to share videos. But how are videos being shared? Who is sharing them? And on what platforms?
Creating new content is a challenge. It seems everyone has said everything there is to be said, and you might feel left trying to rehash old news. But don’t worry: that’s only a feeling. While there is a lot of content out there, there is still plenty of room to add your own voice and create a wave in the noise.
You, too, can create new content that will bring original value to your reader base.
Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy. Few marketers or SEOs would argue the strategy for a large news-oriented publishing site versus a large e-commerce site versus a small SaaS site will be distinctly different, with varying level of emphasis on technical issues, content strategies, and link building tactics for each.
It’s also pretty obvious that the amount of money and headcount you have to dedicate to your SEO efforts will impact what you can and can’t do as it relates to SEO.
But there’s a third important factor in designing your SEO strategy.
What about the specific niche that you’re in? Should your niche impact your SEO strategy?
What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our experience over the last few days, it would look a lot like the TFM&A event (standing for ‘Technology for Marketing & Advertising’). Held at the impressive Olympia Conference Centre in London, this event was energizing, exciting and empowering for attendees. So, I’d like to share some of the key highlights and takeaways:
Adam Grant, a professor at Wharton and author of the bestseller Give and Take, is a busy guy. Yet he’s incredibly responsive to email. In fact, he’s famous for his inbox superpowers, described in a New York Times profile as someone who doesn’t say no in the face of hundreds of emails a day and is “more reliable than Google and almost as fast.”
After the article came out, Grant received a flood of emails from thousands of strangers. When he realized that he “responded much more quickly to some emails than others,” he decided to share what worked best.
Number one on his list for getting read? Perfect the subject line.
How can marketers better create content that achieves optimal results? Here are five suggestions from a Captora infographic.
Drive pipeline growth with data: "Research-driven campaigns get results and set your marketing efforts apart from the Internet noise," states Captora.
Some two-thirds of marketers say data drives their digital marketing, and 71% say it enables the delivery of more relevant messaging to more finely segmented audience, according to data cited by Captora.