MarketingHits
Follow
Find
404.5K views | +7 today
 
Scooped by Brian Yanish - MarketingHits.com
onto MarketingHits
Scoop.it!

Cooperative Content Will Eventually Dominate Your Polished Content

Cooperative Content Will Eventually Dominate Your Polished Content | MarketingHits | Scoop.it

The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtilityin the least, and are instead making content they think they need, rather than content real people actually want. Part of what is driving this misalignment of content and real value is our current infatuation with brands creating “great” content and going toe-to-toe with publishers.

more...
No comment yet.