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Embrace Digital Personas Now Before It's Too Late

Embrace Digital Personas Now Before It's Too Late | MarketingHits | Scoop.it

As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use. However, as the normal middle continues to flatten, targeting these personas with traditional means will prove to be less and less effective and profitable over time.

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