TED Talks are all fine and dandy if you need some inspiration on education, healthcare or living your life to the fullest. But the TED Talk we could all benefit from is how to survive the human apocalypse — you know, if you're already a zombie.
Making your website load quickly is a good idea. People hate waiting around for pages to load and as our attention spans gets ever shorter, having information delivered right now gets even more important. Of course we’ve known for a long time that fast pages are a good idea but until Google weighed in and said that they’re actually using page speed it as a ranking metric, not many people would do anything about it. Even then, it seemed that Google’s announcement mostly just served as a method by which hosting providers could cajole you into buying their new faster packages.
It’s easy to forget that it was only eight years ago that the first iPhone introduced the world to the idea that you could actually touch software. Graphically, the UI was filled with gradients, textures and bevels that referenced real world objects to make the user interface look touchable and familiar — a term that we call skeuomorphism.
Every successful startup has to prove its business model to become a viable business. For social sites, it’s often a delicate balancing act between engaged communities and advertising revenue. It’s a challenge both Twitter and LinkedIn are facing as they increase their offerings for marketers, while trying not to alienate their users-base.
The curtain standing between us and the Apple Watch continues to rise ever so slightly. Apple figurehead Tim Cook let it be known recently that Panera Bread, Starwood Hotels, and Salesforce are among a batch of newly aligned big players developing for the already award-winning device.
Creative agencies from around the world, too, are beginning to think about the implications of its technology across industries. For our recently released 2015 Future of Retail Report, PSFK asked creative partners to build off the key trends and actions identified to imagine how those recommendations would manifest for real brands. Below is a concept from rehabstudio that points to the potential impact of the Apple Watch and technologies like it on retailers like Whole Foods.
The future according to brand and agency leaders at GE, Vice, Percolate, Taco Bell, adam&eveDDB, and 72andSunny.
Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to—or perhaps influence?—these new developments will also change in ways we can't fully imagine now. But if anyone can offer a credible forecast for the near-future trends that will change the way brands connect with people, and the way creative companies will work in the next few years, it's the people who are most influencing the ad and marketing world right now.
Do you want more shares for your blog content?
Are you looking for tools to optimize blog posts for sharing?
When website visitors share your content, you get more views which leads to more visibility and engagement.
In this article I’ll share eight ways to optimize your blog content for sharing and tools to help you
How often should you post to your social media accounts?
For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.
That’s why we created the 2015 Social Media Benchmarks Report. Marketers need actionable, tailored insight to improve their social strategy, and that’s not easy to come by. There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific.
For years now, as content marketing has braised in ubiquity and flirted with saturation, most marketers have felt growing pressure to produce volumes of searchable, shareable, Mashable, HuffPost-able, and Buzzfeed-able content to capture fleeting looks and attention from an increasingly distracted audience.
Amid our tireless listicle creation, we've fought a parallel battle with the voice inside ourselves making a very compelling argument that less is more, and that quality trumps quantity.
The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future. While this likely means job loss in some areas, it opens up a world of opportunity for marketers and brands to drive innovation and accelerate success.
Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain them for more than a decade.
After the study was completed, Collins found key business traits and strategies that transformed these companies into successful, elite companies.
So how do these traits apply to content marketing? What makes a ‘good-to-great’ content marketing strategy? Here are the seven steps for you to take your content to the next level:
Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.
Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it.
Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing.
Several members of our staff have seen the new wrinkle, a bar graph next to the standard action icons on their Twitter timelines. Here’s how it looks:
Video micro-content might have seemed like content marketing’s embarrassing little brother at some point — cute yet inconsequential. But times have changed. As smartphone use has ballooned and attention spans have narrowed, creating entertaining clips around a brand’s products or services is becoming increasingly common.
At the same time, success isn’t guaranteed. In a recent 2015 outlook, marketing firm MillwardBrown noted that only the most savvy brands will excel at video micro-content.
“Ads on these platforms must be immediately captivating and entertaining, as consumers on these sites expect creativity,” the firm wrote.
Content is not a fixed resource.
This means in the age of the Facebook “News Feed” overload, marketers and businesses can implement different strategies to make their content stand out and capture the attention of Facebook users.
Actually, it’s becoming a necessity to be different. Your Facebook audience, while procrastinating their commitments ahead of them, will take out a few minutes to scroll through their News Feed. Most likely, they’ll skip anything uninteresting.
So with that in mind, you need to come up with content that’s well worth engaging with for an extended amount of time, which leads to the question:
How can your content break through the noise?
The money’s in the list. No matter what social media gurus may tell you, all those ‘Likes’ and Tweets pale into insignificance compared to the money making power of email. Survey after survey s…
Do you agree?
Video has become a form of speech in its own right - and not just for teenagers, writes Nicola Kemp.
You can no longer ignore the YouTubers. Even President Obama has turned to the power of the YouTube generation, inviting top vloggers to the White House to interview him following his State of the Union address.
This original research by Internet Retailer offers insights into whats driving growth in sales conversion among Americas leading web merchants.
Listening to David Payton discuss the cool conversion report FedEx created with Internet Retailer:
1. Free Shipping = top way to convert visitors to buyers.
Some will even opt for a slower time for free shipping. Some want ship to store. Free shipping is "essential" said VP Marketing David Payton at SMB Conference today.
2. Responsive = device agnostic.
The ability to see the site and have the site function across platforms is key. Company in David's slide deck saw a 40% increase in conversion from responsive design.
3. Email Marketing Still Matters
David's and FedEx's study shows email is still very important. Persoans and personalizing emails is key. No more batch and blast.
4. Ratings and Reviews
Ratings and reviews boost online sales 62%. David referenced a Bazaar Voice review. Add one product review = 10% product review. From 0 to 30 increase 30%, 0 reviews to 100 = 37% sales increase.
Easier to sell those who are already in the boat. Make sure you value and reward those who are loyal to you.
f you are following the online marketing industry, the terms owned media, paid media, & earned media might not be new to you. However, what is the difference between the three and how important are they for your content marketing strategy?
Earned Media, Owned Media, & Paid Media is like a support stand for your content marketing strategy. It is not possible to single out any one out of these 3 elements that could be successful for your content marketing efforts, as all the three provide a cohesive marketing mix.
Are you overwhelmed with your social media responsibilities?
Looking for ways to perform tasks more efficiently?
Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.
In this article you’ll discover five social media tools to improve productivity.
Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your favor.
Then came the cable TV era. Audiences fragmented and targeting became the order of the day. Instead of starting with the message, marketers thrived on consumer insight and tried to identify a specific emotional trigger that would win them loyal customers.