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Would You Wear The Bra That Tweets Whenever It’s Unclasped?

Would You Wear The Bra That Tweets Whenever It’s Unclasped? | MarketingHits | Scoop.it

There’s something very pleasing about particularly innovative uses of social media, and a new campaign from OgilvyOne Athens, which proposes to raise awareness of breast cancer and the importance of a regular self-check breast examination, is one of the most creative I’ve seen.


Let’s take a closer look at the tweeting bra.

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