488.3K views | +73 today
Scooped by Brian Yanish -
onto MarketingHits!

Is TV Becoming the New Second Screen?

Is TV Becoming the New Second Screen? | MarketingHits |

We’ll ignore for the moment any judgments with regard to the amount of time we, as a society, collectively spend in front of one screen or another. It’s easy for some to dismiss television or the Internet outright, but the fact remains: each of these is a portal to both engaging storytelling and consuming information.

In just the last couple of years, however, a paradigm shift has been in progress that may forever change how we interact with our television and Internet. Since its invention, television has been not just the “first screen,” but rather the screen. It was the window through which people across the country received news from the rest of the world, or watched fictional dramas unfold.

No comment yet.