472.3K views | +18 today
Scooped by Brian Yanish - from Digital Marketing Digest
onto MarketingHits!

Twitter to roll out tweet scheduling, but is it that revolutionary?

Twitter to roll out tweet scheduling, but is it that revolutionary? | MarketingHits |
What does this new feature mean for marketers? How do they use Scheduled Tweets? How can they maximize its value? Is there anything they should be aware of?

Via Ally Greer
Brian Yanish -'s insight:
Twiiter you are to late.  I like many other marketers do not use the site to make posts.
Ally Greer's curator insight, October 17, 2013 3:06 PM

There are plenty of opportunities that come from the ability to schedule tweets on Twitter, most of which are covered here. 

That said, I'm not sure if this will be as big of a deal as it's made out, because this has been a feature on so many third party tools for quite some time now. Tweet scheduling isn't a new concept at all, thanks to Buffer, Tweetdeck, Sprout Social, TweetDeck, etc.

Speaking for myself, I rarely even use to send or consume tweets. There's a reason why social media managers use third party apps, like Leo states - there are other features like analytics, being able to post from multiple accounts in one place, etc. In my opinion, this won't change much.

Deanna Dahlsad's curator insight, October 18, 2013 3:59 PM

As pointed out by others, such as Ally Greer who first posted or scooped this, the scheduling mechanism isn't new to people who have been using third party tools. However, for those who either do not like the extra logins etc. of third party tools, do not like to pay for them, or who just want to tweet and don't care about other bells & whistles (and there are a lot of those people!), this is indeed a good thing.

Val Stilwell MSCS's curator insight, October 23, 2013 9:04 AM

Twitter's bringing this feature inhouse - I say why not. But I wonder, if there's going to be an intuitive auto scheduler as well like Buffer or Hootlet.