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Business Blogging Case Study: Proof that Blogging Improves Website Traffic

Business Blogging Case Study: Proof that Blogging Improves Website Traffic | MarketingHits | Scoop.it

Want to improve your company’s search engine optimization (SEO)? Start a business blog!

Our client, a manufacturer, did, and their website traffic from search engines is up 75%. Let’s take a look at what we did to get those results.

The Situation

Our client’s website was in rough shape prior to a 2011 website redesign. The new website was visible in search engines, but only for the products and services that the company decided to include on their website. While they saw a spike in website traffic when the website re-launched in 2011, visits from search engines plateaued because the website wasn’t updated on a regular basis.

After a website assessment and competitive report revealed that their competitors were getting more website visitors each month, we set a goal to close the gap within 12 months.

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