Despite being in their infancy, Google + and Pinterest are both growing at significant rates as consumers continue to start expanding what social networks they use, with 42 percent of consumers have more than one social media account.
Google Plus convinced 50 million users to sign up in just 88 days after launching in 2011. The search engine giant announced this summer that they have reached a significant milestone – 500 million G+ users. 625,000 users sign up every day, which helped it become the second largest social network.
Pinterest was first launched in March 2010, but users could only join the image based social network if they were invited up until August 2012. Since May 2011 Pinterest has seen a 2,702.2% increase in unique visitors and the social network reached 70 million users this year.
Slowly marketers are starting to see the significance of Google Plus and Pinterest, with 48% of Fortune Global 100 companies use G+ and 25% having a Pinterest account. Approximately 40% of marketing teams have decided to promote their business through Google’s social network and 500,000 use the image based website.
Both social networks can easily be integrated into social media marketing strategies.