It’s a big tool with lots of reports. Google Analytics can be intimidating. It can also be a huge waste of time. Too many marketers just browse through charts and graphs, without gaining any insights, without making a decision.
So rather than jumping into an ocean of data and swimming around aimlessly, let’s use Analytics to do our analysis for us.
Here’s what we’re going to do…
- Ask a question about our website or visitors
- Log into Google Analytics and find the answer
- Make a decision and take action!
This action-oriented approach to Analytics is the key to content optimization. If you’re part of a big team, this approach will help build support. If you’re a service provider, this approach may help prove ROI. Either way, it’s the key to making good decisions.
Here are two examples of how to ask nicely so Analytics will tell us exactly what to do: