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Facebook announces tools to let advertisers target people who visited their site or used their mobile app

Facebook announces tools to let advertisers target people who visited their site or used their mobile app | MarketingHits | Scoop.it

Facebook today announced new custom audience features that let advertisers and market target users who have previously visited their website and or used their mobile app. The new tools will be available “soon” to a limited number of test partners and will roll out globally “in the coming months.”


For those who don’t know, Facebook’s custom audience feature, which launched last fall, lets marketers take their current customer lists and show ads to just those people on Facebook. This new addition means they can drill down and only serve ads to desktop or mobile users that have shown interested by actively accessing a given site or app.

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