You know how to measure the ROI of a PPC ad campaign: You can see the real revenue outcome from each each ad and each click.
You’re not going to see direct sales from a Facebook Contest, but its one of the most cost-effective ways to use social media to generate leads for your business. And by targeting your contest effectively, you’ll be able to make sure that every lead is actually interested in your business. I’ll explain how shortly.
In this article I’ll show you the different ROIs to expect from running a Facebook Contest and how to achieve them.