Too often, marketers get caught in the social network wars that users do, neglecting that while a certain social network may not be their favorite to use, there is definitely a marketing advantage to using it.
It’s way too easy to focus on Facebook, and forget that Google+ and Twitter are out there with hundreds of millions of users waiting to hear about your product. As a result, I really try to avoid these biases to ensure I’m taking the best that each network has to offer in my marketing campaigns.
It was with this approach that I discovered a way just yesterday to utilize your Google+ circles to better target your ad campaigns on Facebook, and it’s pretty simple. It involves Google+, Google Contacts, and Custom Audiences within Facebook Power Editor.