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Hacking Facebook ads using Google+ Circles - Inside Facebook

Hacking Facebook ads using Google+ Circles - Inside Facebook | MarketingHits | Scoop.it
Too often, marketers get caught in the social network wars that users do, neglecting that while a certain social network may not be their favorite to use, there is definitely a marketing advantage to using it.


It’s way too easy to focus on Facebook, and forget that Google+ and Twitter are out there with hundreds of millions of users waiting to hear about your product. As a result, I really try to avoid these biases to ensure I’m taking the best that each network has to offer in my marketing campaigns.


It was with this approach that I discovered a way just yesterday to utilize your Google+ circles to better target your ad campaigns on Facebook, and it’s pretty simple. It involves Google+, Google Contacts, and Custom Audiences within Facebook Power Editor.

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