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How Does Visual Content Equal Sales?

How Does Visual Content Equal Sales? | MarketingHits |
Everybody’s Talking At Me

Everyone is sharing visual content. Think about it, how many times have you seen a funny picture and you clicked that share button? And how many of those images were posted by one of your favorite companies from their fan page at the top of your news feed?

In the last couple of years, there’s been a rise in social media networks highlighting visual content. Personally, I love it. I think it makes marketing more engaging and quite honestly, less boring than a bunch of words telling me that I need to buy something. Show me a funny picture of a dog trying to use your product and you’ve got my attention.

And I’m not the only one. A study conducted by an online marketing program Shareaholic found that Pinterest drives more sales and web traffic than Google+, YouTube and Linkedin COMBINED. They discovered that people are more willing to click on that ‘pay for it here’ button if they saw how they could use it in their own lives.

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