Would you like to know how a B2B company can use social media? Here's how Constant Contact uses Pinterest successfully for their business.
You've seen us on Scoop.it and around the social web now, let us help you and your business connect with your customers.
MarketingHits knows the power of content curation together with the proper branding and mobile friendly website design.
Nobody "Likes" a boring website, let us help you!
Contact Brian at MarketingHits.com Click Here
Conversion rate optimization (CRO) has remained a hot topic over the last few years, and more companies are starting to allocate larger proportions of their budget to optimize their websites for existing users rather than focusing solely on customer acquisition.
Over the last few weeks I’ve been involved in a lot of CRO-focused projects, both in my day job and on some of my side projects – so I thought I’d focus my first TNW article on some of the tools that I’ve used and found particularly useful.
The following tools are designed to either aid the CRO process or help to deliver insight into the performance of your website.
Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content.
Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.
Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.
In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decision making. Utilizing social media data in your content marketing efforts can provide a fresh and creative twist to online advertising.
When it comes to high-performing sales reps, it’s easy to speculate as to what they’re doing differently from the rest of your team (are they simply better at discussing problems with prospects? Are they especially charming?), but at the end of the day, sales superstars are able to deliver because of their finely attuned mindset, skillset and toolkit. These rock-star reps know the buying process is undergoing a massive shift, and they are actively making changes to their approach in response.
The B in B2B does not need to stand for BORING.
Numerous times in my B2B marketing career, I’ve heard the same old story that content and digital marketing is tedious and boring. Content should be serious and professional and B2B marketers need to use the “boring” social media outlets such as LinkedIn.
It’s time to throw that logic out the window.
In the digital age, our target markets in the B2B world are becoming more and more tech-savvy and they are spending more time on social media networks. What might attract their attention even more than a content marketing article piece? Here are 5 creative ideas for conducting B2B digital marketing.
Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available).
The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your door and into a purchase.What is Hyperlocal Marketing?
Wouldn't it be great if you could just call up a supercomputer and ask it to do your data-wrangling for you? Actually, scratch that, no-one uses the phone anymore. What'd be really cool is if machines could respond to your queries straight from Twitter. It's a belief that's shared by Wolfram Research, which has just launched the Tweet a Program system to its computational knowledge engine, Wolfram Alpha. In a blog post, founder Stephen Wolfram explains that even complex queries can be executed within the space of 140 characters, including data visualizations.
In the Wolfram Language a little code can go a long way. And to use that fact to let everyone have some fun with the introduction of Tweet-a-Program. Compose a tweet-length Wolfram Language program, and tweet it to @WolframTaP. TheTwitter bot will run your program in the Wolfram Cloud and tweet the result back to you. One can do a lot with Wolfram Language programs that fit in a tweet. It’s easy to make interesting patterns or even complicated fractals. Putting in some math makes it easy to get all sorts of elaborate structures and patterns.
The Wolfram Language not only knows how to compute π, as well as a zillion other algorithms; it also has a huge amount of built-in knowledge about the real world. So right in the language, you can talk about movies or countries or chemicals or whatever. And here’s a 78-character program that makes a collage of the flags of Europe, sized according to country population. There are many, many kinds of real-world knowledge built into the Wolfram Language, including some pretty obscure ones. The Wolfram Language does really well with words and text and deals with images too.
Thinking Different = Hardest Thing
Web marketing is different, powerful and transforming. If you can adopt these 5 "Secrets" and shift thinking accordingly you can win BIG online:
* Hedge and Diversify.
* Over and Under.
* Card count & DOUBLE DOWN.
* Become a NOWIST.
* Hit 4 out of 10 = Hall of Fame.
Pinterest is thus giving exactly a month’s notice before it starts serving “more relevant” Promoted Pins to its users and before it starts helping advertisers track how their ads are performing. A preview of the new policy is available here.
This is our biggest update to profiles to date," the company wrote in a blog post. "Featuring a fresh design, the updated profiles focus on your bio, Tweets and photos, making it easy for you to get a glimpse into the people you care about on Twitter."
The redesigned profiles include three tabs: tweets, photos and favorites. The photos tab displays images you have tweeted, while favorites surfaces tweets you have favorited. User bios are also immediately surfaced in the profile view; previously, you had to swipe across the top of a person's header image to view his or her bio.
If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time.
Let’s say I want to promote one of the Terminus blog posts on Twitter. I can be lazy and just click the Tweet button next to the article and be done with it. But I don’t really learn anything from it.
I want to find out what makes people click on the links I share.
There are at least two things I can test:
Let’s look at each one.
s your business struggling to create conversations on Twitter that grow your network in a meaningful way?
Then you might want to try promoting your brand through giveaways and contests.
A Twitter campaign is similar to Facebook campaign, in that your products and services can be put in front of your followers with eye-catching offers and incentives. One of the best ways to accomplish this is through images and targeted hashtags that are consistent with your message.
Here are several fun ways to set up and launch your next photo contest with Twitter:
Recently, Twitter announced on its blog that it is testing a way to discover and buy products directly on Twitter.
It has selected a few partners for the limited beta, and it isn't very widespread yet. While we have noted similar rollouts before here at SocialFlow, this is again worth highlighting because it shows how social media is taking center stage as a discovery platform, and it follows logically that sometimes users are going to want to buy the things they discover.
There is a whole load of internet that you’ve probably never seen, and won’t ever see in the future. Since it’s Friday, we recommend that you check out theuselessweb.com, a site that — as the name suggests — will magically take you a random “useless” website on demand.
The people who hold the purse strings do not care about the vanity numbers and ego massaging that social media metrics can provide. Fluffy updates about follower counts, YouTube views, and comments do nothing but get in the way of the things they want to hear about. How much are you spending, and how much is it making? If you want to get the CFO on your side, you need to start analyzing what you’re doing and start speaking their language.
SEO and PR go together like hand and glove...well they should. This presentation is built to help you navigate those tricky waters if you are an SEO. It also outlines several ways you can be a little more like your friends in PR and even use some of your skills to help them.