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Facebook Improves Tools for Measuring Brand Pages

Facebook Improves Tools for Measuring Brand Pages | MarketingHits | Scoop.it

Facebook is making it easier for brand marketers to gather insight and engagement metrics surrounding their Facebook pages.

On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool's newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing.

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