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9 Ways To Drive More Leads From Your Content Marketing

9 Ways To Drive More Leads From Your Content Marketing | MarketingHits | Scoop.it


Just last week,  Content Marketing Institute and MarketingProfs’ released their fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. The timing of the report’s release couldn’t have been better, as this week we are hosting our Landing Pages for Content Marketing webinar.


The report indicates some positive momentum for the upcoming year:

93% of B2B companies using content marketing (up from 91% in 2013)


30% of B2B marketing budgets being allocated to content marketing


58% of B2B marketers planning to increase content marketing budget in 2014


Brand awareness, customer acquisition & lead-gen continue as top goals


42% of B2B marketing believe they are effective at content marketing (up from 36% in 2013)

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