Let me start of by saying that collecting followers on Twitter should never be your end goal. I’m going to say it again: the quality of your followers is more important than the quantity.
As professionals, two of our most valuable assets are time and knowledge. When we go to our news feeds every morning, we want to connect to the stories that matter most to us professionally. We not only want to know what’s being discussed quickly, but also want to get smarter by discovering diverse perspectives and joining the conversation.
Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on their websites and social media platforms.
Learn the best strategies on how to get more real and targeted followers on Instagram for your online business.
Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your ecommerce business.
Influencers charge $271, on average, to share a sponsored post on Instagram, according to recent research from Influence.co.
The report was based on data from a survey of 500 Instagram influencers who are part of the Influence.co network. Most respondents are US-based and concentrate on consumer/lifestyle topics.
hen Wendy’s posted a tweet boasting about its super value meal, long-time rival Burger King was quick to respond with a tweet showcasing its better value meal deal. Wendy’s wasted no time and, after being prompted by a Twitter fan, shot back at Burger King, stating their food was at least edible. This was just one of many tweets from Wendy’s lately, part of what people are calling the “Wendy’s Roast.” Wendy’s has also been burning brands like McDonald’s, while also just ripping on the Twittersphere in general.
A successful business knows and interacts with its customer base. That may mean you have lots of face to face time with customers in a brick-and-mortar store front, but in our age of digital relationships, it also means you need to be interacting with your customers online. This happens by building a strong brand, having a stellar website, and through your presence on social media. Your business should enjoy social media, embrace it, and view it as a valuable (and free!!) marketing tool.
social media how toIs declining reach impacting your Facebook marketing ROI?
Looking to improve your Facebook exposure?
Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen.
In this article, you’ll discover how to help your Facebook posts go further.
Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn't working.
Those quickest to identify the latest developments and implement them in their marketing strategies have the strongest potential to convert their vision into a real brand.
Ask these five questions to overcome your digital marketing challenges:
What better way to step into spring than with a spellbinding roundup of stats?
We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.
The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.
Facebook is prohibiting developers from using the massive amount of data it collects on users for surveillance. This includes using such data to monitor activists and protesters.
“Today we are adding language to our Facebook and Instagram platform policies to more clearly explain that developers cannot ‘use data obtained from us to provide tools that are used for surveillance,’” Rob Sherman, Facebook’s deputy chief privacy officer, wrote on the company’s privacy page.