Are you writing for the wrong audience? Look over your content. Do you use a lot of company lingo or industry jargon that confuses average customer?
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One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.
Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...
Marketing best practices and tools are constantly changing and evolving so put your dukes up and be prepared to fight off those crappy trends that won’t work for your company. What’s that saying…. “well if they all jumped off a bridge would you do that too?!” Since marketing practices are constantly changing and new things are popping up here and there… by the time you notice a “trend” it is already too late. It happened and you missed it. Yet you may choose to implement the trend instead of focusing on the bigger picture –what is best for your company.
In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn't meant to toot my own horn… it's meant to exemplify just how important SEO is in growing a business. When my business partner and I decided to dive deeper into the infographic industry, we looked to SEO tools to determine what keywords people were searching in the space. It didn't take long to see that the phrase "submit infographics" was extremely popular, and the domain name was up for grabs at only $9.99. At the same time, we loved the name Killer Infographics, so we bought up that domain along with dozens of others to get started. Within a few hours, we launched SubmitInfographics.com and traffic wasn't too far to follow.
The ALS ice bucket challenge has quickly become this summer’s viral movement version of the “Harlem Shake,” Tebow-ing, and “Call Me Maybe” video parodies. Like any viral movement, there is a lot we can learn about culture and the ALS ice bucket challenge is no different.
You know, in lots of ways traditional marketing is dead (businesses don’t always seem to accept that and still spend $3 billion for a Super Bowl ad) and traditional media concepts often don’t work in social marketing. If you want to see how traditional marketing is different from social marketing, check out this earlier post.
Some traditional marketing concepts and tactics just don’t work in the age of social marketing — such as talking at your audience rather than engaging them in 2-way conversations.
In other ways, traditional marketing has a lot to offer social marketing, if we’d only listen. Instead, we often recreate what we knew worked in traditional marketing, but only after a lot of trial and error learning — mostly because those doing social marketing often don’t come from traditional marketing backgrounds and the two groups just don’t talk much. That’s too bad because many traditional marketing concepts are adaptable to today’s social marketing world.
Every job requires a specific set of tools or assets that you need to perform your job well. Being a social media manager sounds like it would be an easy job that wouldn’t require more than just creating an account on Facebook or Twitter and watching the conversations rolls in. That’s where you would be wrong.
There are many components to making the social machine work. For another edition of “Social Saturday”, let’s take a look at what it takes to make your company’s social media program successful.
First it was Authorship photos. Now, it's the whole shebang.
Yep, that's right -- Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools' John Mueller, Google is removing authorship results from search and won't be tracking the rel=author tag data anymore (it'll be treated like any other type of markup on your website, and "won't cause problems," according to Mueller).
And the changes seem to be immediate. This search used to return results that looked like this (pre-Authorship photo removal):
If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since both readers and search engines are looking for more than one reference as proof.
Here is the challenge. Even thought you know the work is important but it can be exhausting to keep coming up with new angles on the same subject. And since the average life of a blog post is a few days, it is vital to find ways to get a little extra mileage from some of the best of what we have created.
How do we do it without boring our loyal fans? Even with large followings on social platforms and a steady stream of visitors to our website, only a fraction of our community will see an individual piece of content. So, we employ strategies to reuse and recycle information to reach a wider audience, without reinventing the wheel. Here a few of my favorite tricks.
The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.
A number of things happen when you sign into your Facebook account. You check your notifications, reply to any messages lingering out there… and then you probably scope out your newsfeed. Whether you’re looking for a laugh from your friends’ latest ALS Ice Bucket Challenge videos or the latest news about the iPhone 6—you get drawn to your newsfeed for a reason. That’s exactly why Facebook ads can be so effective and offer a wealth of potential for increasing sales.
As of 2014, there are more than 1.28 billion monthly active Facebook users worldwide. You could see huge returns if you run a successful ad campaign on Facebook. While there are many details to consider when setting up and optimizing your Facebook ads—such as choosing a photo, analyzing click-through rate (CTR), cost-per-click (CPC) and more—mastering a few basic details will help increase your overall return on investment.
When setting up your Facebook ads, keep these tips in mind for a better ad campaign response:
If your social media feeds haven’t been clogged with videos of the ALS Ice Bucket Challenge this week, then you’re in the minority.
The campaign involves people dumping buckets of ice water on themselves (or being doused by others), sharing a video of the experience and nominating others to give it a try as a way to build awareness of amyotrophic lateral sclerosis (ALS.) Otherwise known as “Lou Gehrig’s Disease,” ALS is a progressive disease that causes nerve cells to deteriorate and eventually leads to total paralysis and death.
Pinterest unveiled their new analytics platform earlier this week as the latest addition to their Pinterest for business toolkit. After being announced in June and beta tested with a select number of brands, the new tools are now available for free to anyone with averified business account.
Are you struggling to find ideas for posts on Twitter, Facebook and Google+?
Do you need to come up with additional social media updates?
Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.
In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates.
Some great ideas in this article.
Doesn’t it seem like a lot of online news sites have moved beyond reporting the news to openly inciting your outrage (and your page views)? News analyst Sally Kohn suggests — don’t engage with news that looks like it just wants to make you mad. Instead, give your precious clicks to the news sites you truly trust.
Direct messages are a private message sent directly to a specific user on Twitter, that nobody else is able to see unless they have access to that account. There are three key things that you need to know about direct messages:
- You can only send a direct message to someone that you follow and follows you in return.
- Direct messages are still subject to Twitter’s 140-character limit.
- You can only send up to 250 direct messages a day – this shouldn’t be a problem, unless you’re a particularly chatty tweep.
Facebook contests and promotions are becoming one of the best ways to drive traffic, leads and attention to your web site, brand or product. Since there are already over a billion people on Facebook, getting the attention of only the smallest fraction of those people could result in thousands of new clicks and leads to your site.
However, as exciting and enticing as running a contest on Facebook sounds, it’s not always so glamourous. One of the biggest problems with social media promotions is knowing how to actually set them up and making sure you are setup for success before you get started.