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Stand Out From the Crowd with Unique Content Marketing

Stand Out From the Crowd with Unique Content Marketing | MarketingHits |
IntroductionA recently published report from Content Marketing Institute and MarketingProfs noted that 93% of B2B Marketers are using content marketing. Let’s hope you’re not a part of the 7%. With such a high rate of content marketing adoption, competition is fierce. Not only is your content “up against” your direct competitors; you’re also fighting for attention against all other B2B marketers.

Let’s say your content is about marketing automation, while another piece of content is about Hadoop. If your reader chooses to read the Hadoop article and forgets to return to your marketing automation piece, then you’ve “lost” that mini-battle. In this piece, I’ll cover tactics you can use to stand out from the crowd. Since everyone’s doing content marketing, you need to attract attention by being unique.

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