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How to apply PR strategies to improve your company’s SEO

How to apply PR strategies to improve your company’s SEO | MarketingHits | Scoop.it


Brad Miller serves as Director of Business Development for Fathom, leading strategic partnership efforts. He has worked in multiple capacities throughout his career including roles in production, management, consulting, and sales. His experience brings a first-hand multi-dimensional understanding of business to the hundreds of organizations he’s worked with.

Public relations and SEO have always been destined to converge.

PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. The only difference is that we operate in the digital sphere, and we measure these relationships through links, social signals, and other trust indicators. In the past, many SEO strategists focused on building a high volume of low quality relationships to get their company’s names out to the Web. Times have changed.

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