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The Potential And Pitfalls Of Twitter's Mobile Business

The Potential And Pitfalls Of Twitter's Mobile Business | MarketingHits | Scoop.it

Twitter has millions of monthly users, growing revenue, brand awareness, a propensity for breaking news, and data ripe for mining. Adding to this, Twitter’s main feed allows advertisers and media outlets to grab users’ eyeballs in a time when so many are looking away from the big screens in their living rooms to the small screens in their laps. But Twitter also has a growth problem, which potentially limits the extent of what it hopes to accomplish, and the revenue it could earn.

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