Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author and his digital consulting agency, VaynerMedia,…
You’ve probably heard that a content audit is essential for driving engagement and revenue with content. But what is it, exactly? Why do you need one? And how do you do begin to tackle such a laborious task?
What Is a Content Audit?
A content audit is a qualitative analysis of all the content your company has ever published online. It exposes where your content actually lives, how it’s performing, and where the thematic gaps are.
Before you can audit your content, you need to create a content inventory, a comprehensive list of the name, location, and description of each asset published by your brand.
Your website has plenty of goals and objectives to help you meet, but if you're not careful, competing conversion opportunities can prevent you from being successful. To learn more about how lots of choices on your website can affect conversions, check out infographic below from our friends at QuickSprout.
More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic.
Use the infographic's search advertising tips to get on holiday shoppers' wish lists.
One big tip: Make sure your site is optimized for mobile. "Some 76% of smartphone owners plan to use their device for holiday shopping," states Yahoo.
Most companies lack quantitative metrics that demonstrate the utility of marketing spending on their business. Fifteen percent of marketers are not tracking marketing return on investment, or ROI, according to the CMO Report, which collects the opinions of top marketers to predict the future of markets. In fact 27% of marketers rely on manager judgments. Only 2% of companies actually track lead generation to sales metrics.
Here are the common mistakes in analyzing social media metrics and how marketers can fix them:
Managing all your social accounts can be a task. A few years ago an all in one social engagement tool would have been hard to recommend. Now that major social platforms have matured a bit these “all in one” social management tools are closer to being possible.
Here’s how we defined this list. All of these tools allow you to at least manage more than 3 social networks, most of them allow you to engage or manage in Twitter, Facebook, LinkedIn, and Google+. The more robust ones add in Instagram, Pinterest, Weebo, and other similar networks.
In putting together this list (and using many of these tools ourselves) here’s our quick take on finding the holy grail (all-in-one tool) of social engagement.
For many people, Twitter is simply a fun a place to jettison 140 characters’ worth of thoughts, jokes, or ideas. But, it is also a valuable marketing tool for a wide variety of businesses and corporations. There are numerous ways to effectively utilize a marketing strategy on Twitter. Considering that more people use Twitter now than ever before (including those in the 55 to 64 age demographic), the micro-blogging website has value for virtually any business. But, how do you get the most out of your Twitter marketing strategy? Here are 3 simple ways to improve your Twitter strategy that many people overlook or take for granted.
The best marketers I know are curious.
They're curious about the latest social media update. They're curious about finding solutions to the biggest problems their customers face. And they're curious about how they're performing -- especially in comparison to their peers.
While the emergence of new technologies and social media networks has made it easier than ever to find your audience, it has also complicated the process by which nonprofits plan campaigns and strategies. With so much content available, people are turning away from lackluster content and searching for something more. But what are they looking for?
Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more restrictions on their marketing than traditional businesses. There are a few things to consider before jumping in to social media as a franchisee, and it’s vital to understand your unique situation and what you’re able to do.
How does your audience decide what it wants to click, share, favorite, and purchase?
Understanding a bit of behavioral psychology can go a long ways toward a better understanding of your audience and why they do the things they do on social media and on your website.
Content marketing tactics and strategies that used to be awesome may now be obsolete. Successful content marketers must roll with the constantly changing industry if they want to stay successful. What “new” mistakes are you making? Here are the top five.
More than half of Facebook active users (54 percent) log into the social network more than once per day, compared to just over one third (34 percent) who do so on Twitter.
That’s a 20 percentage point spread in Facebook’s favour, which is especially significant given that the short, real-time nature of Twitter is one of its biggest USPs and, you would assume, a reason to return to the platform.
Most companies don't use 70% of their content and struggle to create content for different social channels. But truth is, it would often be enough to adapt the content you already have and adapt it for social channels you intend to use. This short presentation aims at giving a few tips on what Content is engaged with on social media and it gives hints as to how you can adapt yours...
An engaging social media post can have a major impact on your brand’s visibility. Think Oreo’s “You can still dunk in the dark” tweet during last year’s Superbowl. When posts (whether on Twitter, Facebook, YouTube, etc.) go viral, you get incredible bang for your marketing buck. But creating engaging posts isn’t easy. In many cases (Twitter especially), you are very limited in what you can say, so you need to be sure to get your point across in a way that makes your audience want to read more – especially when you’re creating a post that links to your blog.
Content is king – and not just because it’s one of the most effective tactics for driving SEO results. We’ve known about the value of content for SEO for years, and marketers who want to stay ahead in this evolving landscape can’t expect to do the same things they did four years ago and be successful.
Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your product and services? See how these 10 types of Facebook content can drive engagement.
While your online marketing skills, English proficiency—correct grammar, punctuations, and spelling—and literary wit are logically requisites in creating actionable and interesting posts, the ‘recipe’ to drive engagement with compelling content include the following:
With your creativity and copywriting prowess, combining the two with your rockstar social media-marketing plan, the post will be likable, clickable, and shareable to them.
- Must have CTA (call-to-action)
- Apply copywriting techniques
- Rich, yet optimized photos and designs
- Realistically social and relational (e.g. daily experiences, quotes, etc.)
- Triggers any of Maslow’s hierarchy of needs (e.g. food, shelter, etc.)
- Posted at the right time and day
Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and affluent women voting for their favorite products and brands – Pinterest is a marketer’s dream come true!
Statistics show that over 60% of brands are now using it to raise brand awareness. Yet, most businesses get lost when trying to find the right analytics tool to optimize their Pinterest account.
They often don’t have access to good data and when they do set out to find a great Pinterest analytics tool, many are faced with little resource in finding the best technology. Tools that previously existed suddenly seem to have disappeared. Others have reappeared under a different pseudonym. As Pinterest growth skyrockets, so follows the number of analytics tools available.
Clearly, the space is in a period of flux, so we decided to put together a handy guide to help you select the right Pinterest analytics tool.
What is social media influence? Back in the early days of the web, when savvy meant having your own Geocities site, influence was evaluated based on the number of pageviews displayed on your fancy counter widget. The arrival of Myspace and Facebook gave us more to measure: the size of your social media audience. Then came Twitter, which meant users’ social media influence was also judged based on the reach and resonance of their messages.
Criteria that make up someone’s social media influence haven’t changed much over the years; what has changed is the value of having power in an online community. Once business owners and employers recognized social media as a multipurpose business tool, social media influence became the way organizations evaluated potential employees, and gaining that influence became a top priority for social media professionals—in turn, creating new jobs.
Why does social media influence matter now?
When you are developing a content marketing strategy, its a good idea to go out and see what has worked, what hasn’t and what just hasn’t been done yet. The goal of content marketing is to generate leads for your website as well as to rank for more related terms in the search engines. If you’re not sure how to funnel users through your website, then check out these tips on how to generate leads with your website.
If your business isn’t using content marketing, they’re really missing the boat. Not only is it effective, it’s affordable and adaptable. But maybe it’s not up to you – maybe you’re having a really tough time convincing your boss to try something different. In fact, your boss may not even understand what content marketing is.
Here are 20 reasons he or she resists content marketing strategies: