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Shopping Cart Abandonment: 5 Ways To Drop The Rate

Shopping Cart Abandonment: 5 Ways To Drop The Rate | MarketingHits | Scoop.it
Why the customers switch ecommerce websites during the process of checkout? Why online stores face high shopping cart abandonment rate? There are several reasons behind that incomplete deal with any online shop.
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Scooped by Brian Yanish - MarketingHits.com
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25 Common Characteristics of Successful Entrepreneurs

Poor sleep can affect your ability to make good business decisions. Here's how to keep your business strong while still catching some shut eye. 

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Writing the Perfect Customer Service Email #INFOGRAPHIC

Writing the Perfect Customer Service Email #INFOGRAPHIC | MarketingHits | Scoop.it
A single mishap can destroy a business relationship. Maybe you’ve used many marketing channels to establish, maintain, and nurture long-term relationships with customers and leads – almost on a one-to-one basis.
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What Makes People Click and Convert #Infographic

What Makes People Click and Convert #Infographic | MarketingHits | Scoop.it

Ever notice those giant SUBSCRIBE buttons? Those, among many other buttons, are calls-to-action. Also known as CTAs, these buttons lead each person to make a decision. That decision could be to subscribe to a newsletter, purchase something, download something, watch something--anything, really.


So naturally, you want to make your CTA as appealing as possible, to get every person who sees it to click on it.


Uberflip released an infographic detailing what steps you can take to make your CTA the belle of the ball, so to speak. Here are some of Uberflip’s tips, along with our own examples, to make your call-to-action stand out:

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Rescooped by Brian Yanish - MarketingHits.com from Marketing Strategy
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Why Killing the Check-In Was the Wrong Move for Foursquare

Why Killing the Check-In Was the Wrong Move for Foursquare | MarketingHits | Scoop.it
The Foursquare check-in has been relegated to Swarm, but the transition to Swarm has not been an easy one for Foursquare's base.

Via Raj Nadar
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Rescooped by Brian Yanish - MarketingHits.com from Modern Marketer
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Wait, Social Media Can be Used at Every Stage of the Sales Process?

Wait, Social Media Can be Used at Every Stage of the Sales Process? | MarketingHits | Scoop.it
Social media isn't just used to attract prospects. Here's how to use it through the entire sales process.

Via The Fish Firm
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What Brands Can Learn from the Best and Worst World Cup Tweets

What Brands Can Learn from the Best and Worst World Cup Tweets | MarketingHits | Scoop.it

Nearly two weeks have passed since Germany edged out against Argentina to win the 2014 FIFA World Cup, and as the dust settles, we are beginning to see how social media impacted the world’s most popular soccer game. A record 618,725 tweets per minute were sent when Germany scored its last minute goal during extra time, and many estimate that the 2014 World Cup will be the most tweeted about event in Twitter’s history.


Throughout the tournament, corporate marketing campaigns attempted to grab a bit of attention amongst the clamor to propel their own brands forward, and there were a few good lessons to be found in those tweets. Some had it down to a re-tweeting science, others… not so much.

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How to Increase Your Pinteresting Visibility

How to Increase Your Pinteresting Visibility | MarketingHits | Scoop.it

Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest.


The visual bookmarking network will sell products and drive traffic, but it is the marketer’s job to get the right content to flourish and gain visibility.


Follow these 10 tips for increasing your brand’s Pinterest visibility and watch as the repins start pinning on!

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Here’s How You Should be Optimizing Your Blog for ROI (Infographic)

Here’s How You Should be Optimizing Your Blog for ROI (Infographic) | MarketingHits | Scoop.it
There seems to be an endless supply of opinions today as to how marketers should be measuring, and actually generating, ROI for their  content campaigns.
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What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs

What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs | MarketingHits | Scoop.it

In just a few short years, Instagram has grown from an app with a loyal following, to one of the fastest growing social networks in the world.


Today, Instagram has more than 200 million active users. And those users have shared more than 20 billion photos!


There are several benefits of using Instagram for your business, but my favorite reason is simply that it’s easy and fun to use.


For those of you new to Instagram or hesitant to start, I’ve outlined answers to 10 of the Instagram questions I’m most often asked from small business owners.

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How to Make Sure Customer Relationships Go Beyond the First Date

How to Make Sure Customer Relationships Go Beyond the First Date | MarketingHits | Scoop.it

Building a strong relationship takes time.


It’s true in your personal life and it’s certainly true when it comes to your business.


And while you’re likely making new connections for your business every day, it’s not always easy to keep that relationship going beyond the first interaction.


To help you avoid future heartbreak, let’s take a look at a simple plan you can follow to make sure your new customers turn into long-lasting relationships for your business:

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25 Must-Tweet Inspirational Quotes From Inbound Experts

25 Must-Tweet Inspirational Quotes From Inbound Experts | MarketingHits | Scoop.it
When do you feel most inspired? 
Lots of people feel most inspired at events. It makes sense -- you're surrounded by tons of interesting people and listening to fascinating speakers.
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Are You Hoarding Your Best Content?

Are You Hoarding Your Best Content? | MarketingHits | Scoop.it

So you’ve created visual product content that tells your story best. Content that literally gets inside your product to show customers how it works and why it’s better than the competition. Content that answers customers’ problems and helps them see the product in action. Content that helps them install, maintain or troubleshoot. You’re happy. The Marketing department is happy. Your boss is pleased.But what about the customer? Are they even seeing it?

Don’t Be a Content Hoarder

Great content needs to be shared. High-quality product images, set shots, instructional animations, 360° spinners, and interactive tools weren’t designed to languish on one lonely page of one website. So, don’t just post it on your website, check it off the list, and then forget about it.

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Rescooped by Brian Yanish - MarketingHits.com from Design Revolution
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5 Quick Tips About Images & Web Design

5 Quick Tips About Images & Web Design | MarketingHits | Scoop.it

Hard Won Lessons
I spent almost a million dollars of OPM (Other People's Money) learning these five lessons about images and web design, so lessons learned the hard way:

1. Portraits Are Powerful
Portrait images where the model looks directly at the camera, are powerful "welcoming" images great for home, about and category "splash" pages.

2. Babies are DYNAMITE - Use Carefully
Thanks to our ancient caveman brain we can't NOT look at babies. Problem is that is not a secret so babies are now overused to hock insurance, tires and shampoo. If you use a baby my preference is to have the baby looking AT something.

Visitors eyes go where the eyes of people (or babies) are looking, so point your baby image directly at an important Call-to-Action and bet your conversions go up.

3. People Talking To Each Other = DANGEROUS
There may be context where it makes sense for you to have an image where people in the image are huddled together, but I doubt it. If you have two people huddled and a third looking directly out at the camera the image works better.

We respect a huddle. We don't want to intrude, so your web image is working against your online marketing purpose. Your image says we are here having a conversation and YOU (visitor) aren't invited. Not a good idea.

4. People Sell Better Than Widgets, but...
I  prefer to tell human stories even about the most widgety widget, but people bring "like me" problems too. Every visitor is looking for "like me" signals. If you know your archetype and tribe well enough to risk it use images of people consistent with your understanding.

If you have a wide variety of customers and members best to avoid single archetype "like me" images. This is yet another reason I like portraits. Portraits are "universal" meaning the welcoming look directly at the camera removes some of the "must be like me to engage" requirements.

5. In Action Shots Use The MOVEMENT
If your image is riding a bicycle POINT the movement at something important. I don't like movement images as heroes (largest images on a page is called a hero), but I love them in "sub-hero" images because movement creates excitement and allows me to direct the visitor's eyes where we want them to go.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 24, 5:15 AM

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Michael Allenberg's curator insight, July 25, 5:48 AM

Having spent over a decade as a professional photographer, this is spot on! Of utmost interest to Experience Designers interested in persuasive design methodologies! 

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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | MarketingHits | Scoop.it

I’m sure you know that visual content on social media can massively improve engagement. But just how important is it?

How about this: the human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.

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Russ Merz, Ph.D.'s curator insight, July 25, 6:13 PM

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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Awesome Interview With Rich Sheridan, CEO & Chief Storyteller @menloprez

Awesome Interview With Rich Sheridan, CEO & Chief Storyteller @menloprez | MarketingHits | Scoop.it
CEO Rich Sheridan talks about the power of executive storytelling on employee engagement and wild business growth.

Via Karen Dietz
Brian Yanish - MarketingHits.com's insight:

Great interview Rich Sheridan, it will make you think about your business and how you are telling your story.

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Karen Dietz's curator insight, July 24, 4:30 PM

I recently had a great time interviewing Rich Sheridan, CEO and Chief Storyteller of Menlo Innovations based in Ann Arbor, Michigan.


I love Rich's story of the Viking helmets, corporate culture, and about storytelling being a critical part of his CEO duties. And the results for Menlo have been amazing.


Listen to this podcast or download it for later this weekend. There are terrific insights here and our conversation was both fun and enlightening.


Expect more to follow. I've interviewed other Chief Storytellers (still waiting on corporate approvals) and am scheduling several folks in the next few weeks.


If you know of anyone in a company who has the title of Chief Storyteller (or something akin to that), let me know and I'll track them down :)


In the meantime, enjoy this gem.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The 7 Sleep Habits of Successful Entrepreneurs

Poor sleep can affect your ability to make good business decisions. Here's how to keep your business strong while still catching some shut eye. 

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Six Tips to Improve Your Landing Page Performance Today

Six Tips to Improve Your Landing Page Performance Today | MarketingHits | Scoop.it

If your company uses a landing page or landing pages in its marketing, it’s one of the first things customers see when they interact with your brand online. If they like what they see and read, you’ll move them further down the sales channel. If not, they’ll often bail from the sales process altogether. With so much on the line, it’s critical that you build your landing pages to help convert prospects into customers and then to optimize those pages for maximum conversions.

Here are six tips to help you do exactly that.


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Rescooped by Brian Yanish - MarketingHits.com from Public Relations & Social Media Insight
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How to Effectively Measure Your Social Media Marketing Efforts

How to Effectively Measure Your Social Media Marketing Efforts | MarketingHits | Scoop.it

Measuring social isn’t about the total number of eyeballs that see your content. It’s about the actions that people take. Use this calculation for any channel, from YouTube to the blog, to see how that channel fares in conversion rates.If you're going to invest time in social media marketing, you need to measure performance, but it can be difficult to identify relevant metrics.There's no one-size-fits-all method of measuring social media success, because goals vary from company to company. But you can certainly find ways to measure all the work you're doing on social.This infographic from exacttarget.com looks at how to align your social media objectives, how to measure reach and share of conversation, and most importantly, how to track your leads....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 6:56 AM

Useful ways to measure your social media results in this infographic. Remember, actions matter.

UpTempo Group's curator insight, July 25, 9:52 AM

If you're going to invest time in social media marketing, you need to measure performance.  However, it can be difficult to identify relevant metrics in your particular field of practice. There's no one-size-fits-all method of measuring social media success, because goals var from company to company. But you can certainly find ways to measure all the work you're doing on social media.


In the article above, Digital Information has provided an infographic about how to measure your social media goals and how to track your leads. An effective social media measurement strategy demands relevant information and the flexibility to adjust your tactics online. Social media marketing demands a lot of time and commitment. 

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Ten Years Of Local Search Data Accessible With Yelp Trends Tool

Ten Years Of Local Search Data Accessible With Yelp Trends Tool | MarketingHits | Scoop.it

Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million local reviews to the site.


Today, Yelp announced that they will be giving everyone a look at ten years worth of review content with a new tool called Yelp Trends.


From food trends to popular slang to short-lived beauty fads (Brazilian blowout anyone?), Yelp Trends searches through words used in Yelp reviews to show you what’s hot and reveals the trend-setting cities that kicked it all off.


The wealth of data availabile in Yelp Trends is made possible by surfacing the information about consumer trends and behavior shared in user contributed reviews.

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17 Must-Dos to Get Your Content Read [INFOGRAPHIC]

17 Must-Dos to Get Your Content Read [INFOGRAPHIC] | MarketingHits | Scoop.it
A 17-step checklist of key tactics that will optimize and target your blog content to get in front of the people who matter, and generate leads.
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LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter

LinkedIn Has A New Profile Design – Watch Out Facebook and Twitter | MarketingHits | Scoop.it

We think it’s safe to say that most professionals are aware of just how important a vibrant online presence can be to a career. The use of social media such as Facebook, Twitter, even Pinterest and Instagram, is no longer optional, but a necessity for continued success. However, no social networking site (SNS) is as suitable for working professionals as LinkedIn (recently reported to have over 300 million users).

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renata mello's curator insight, July 25, 4:54 AM

Not really convinced.

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Google Maps now gives you detailed ads for local stores

Google Maps now gives you detailed ads for local stores | MarketingHits | Scoop.it

Google Maps already shows a wealth of info about nearby stores when you're searching for them, but ads haven't received that first-class treatment. 

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The Do's and Don'ts of Using Facebook for Business #Infographic

The Do's and Don'ts of Using Facebook for Business #Infographic | MarketingHits | Scoop.it
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers.
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8 Tweets That Generate Engagement [INFOGRAPHIC]

8 Tweets That Generate Engagement [INFOGRAPHIC] | MarketingHits | Scoop.it
How to you get more engagement on Twitter?
Start by sharing better content – make sure you credit the author and use an appropriate hashtag. Offer help or solutions to problems, and ask questions of your followers.
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Jakarta Web Developer's curator insight, July 24, 2:33 PM

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Brian Fanzo's curator insight, July 24, 3:13 PM

Share tips and advice, and people love to hear about the latest facts and statistics. Don’t be afraid to endorse others, and everybody can use a little inspiration... great infographic here by The Media Octopus

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The Most Expensive Domains Ever | Infographic

The Most Expensive Domains Ever | Infographic | MarketingHits | Scoop.it
Domains have been big business for decades now with people paying very high amounts of money for highly desired domains.
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