How can marketers equip themselves to act on disruptions on the marketplace?
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The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study released by comScore, mobile app consumers see more digital content than desktop or mobile web surfers, accounting for 52 percent of the time spent using some type of digital media.
Combine that with mobile web, and it accounts for 60 percent of time spent on a small screen.
If you were one of the brands that scrambled a few years ago to obtain the sacred Facebook “Like” from as many fans as possible, it’s okay. You weren’t the only one. At the time, it was the most valuable social currency around.
But ask yourself this: Now that you have all of those followers on Facebook, what else are you doing to turn them into fully engaged customers?
While social media is a great way to interact with customers on a personal level, you can also leverage the tool to build your email subscriber list. Chances are, there is a large percentage of people who like you on Facebook but don’t receive your emails. End result, you’re missing out on a huge opportunity by not creating a way to convert Likes into subscribers.
To help you get started and gain quality business prospects (who doesn’t want that?), here are some tips for converting those “likes” into new email subscribers:
Every web design company knows how critical visual design is for more effective branding. Hence, brand managers are constantly on the lookout for visual design trends to improve the current brand aesthetics. If you are looking for ‘pegs’ of how you want your website to look and feel, below are some of the most widely used visual designs to draw inspiration from.
Examples are provided.
There are millions of ads that are eligible to be shown in News Feed every day from more than 1.5 million active advertisers on Facebook, the company stated in an announcement today. Facebook’s goal is to show people ads they think each individual will find interesting.
In order to better achieve that goal, Facebook will be rolling out two updates to the news feed to help show people more relevant ads.
One way Facebook is going to do that is by analyzing the data they have gained from users who hide ads, and using the feedback to inform whether or not we show the ad to other people.
The other way Facebook is going to deliver more relevant ads is by paying more attention to feedback from people who don’t often hide ads so that when they do give feedback Facebook will take it as a stronger signal.
There is not a day that goes by that I don't hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business.
It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on every social network and the list goes on.
As a small business owner, I’ve learned a thing or two about the importance of creating a successful content marketing strategy. One thing I’ve learned is that success begins with creating and distributing specific content that really matters to my audience. One of the first things your organizations’ content creator, or team of creators, should consider – even before writing that first sentence – is to thoroughly research your audience. You’ll want to know exactly who your readers are and what topics they really want to know about.
If you’re reading this post, it’s safe to assume you are one of the 92 percent of marketers using some form of content marketing. However, simply signing up to play in the game of content marketing and becoming an all-star are entirely different matters. As a marketer, the best way to learn how to create engaging content is to study the pros.
Two brands currently nailing their content marketing strategies are Salesforce and Sephora. Despite having little in common on the surface, both companies manage to regularly produce popular, engaging content because they share an awareness of three elements — let’s call them the three Cs — that make content marketing efforts successful:
Social search has long been heralded as the "next big thing." The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google.
Facebook is widely recognised as the only company other than the search giant itself capable of creating such a product, and it's one of the key reasons behind its enormous price-to-earnings ratio. Few are investing on the strength of the current format; instead they know that the data it has at its fingertips could be world-changing in terms of information retrieval and advertising.
And that project began in earnest, publicly at least, with the launch of Graph Search in 2013.
At the time the product lacked any significant features and after a short fanfare, marketers' focus shifted elsewhere. The engineers, however, had very clear instructions to iterate, fast, and the results of that work are now starting to float to the surface.
Content creation is one of the key pillars of inbound marketing -- but that doesn't always mean it's the easiest pillar to master. As with any new project, you're bound to run into an obstacle or two.
To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. Each post features killer tips and tricks you can start implementing today.
Facebook is set to take on YouTube at its own game by actively courting the video platforms own multi-channel networks to distribute their videos directly on the social media platform.
Amongst those to be approached for the new initiative are Maker Studio and Collective Digital Studio who have already uploaded some shows to Facebook in a trial programme, according to the Wall Street Journal.
The video push has seen Facebook work on new advertising solutions to generate revenues for such content which is said to have generated high levels of traffic during the six month trial.
Twitter announced (somewhat quietly) recently that Twitter Analytics are now open to everyone.
This simple tool makes Twitter much more valuable to people who create and publish things online. Here’s how.
If you’re logged in to Twitter, just visit analytics.twitter.com. You’ll see a bunch of interesting data on this page, including the following:
If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. The problem is that while you clearly see how these products are connected, your customers don’t.
For example, if you’re a consumer packaged goods company (CPG), the brand managers for each of your products are probably working with multiple agencies – one in charge of creative, another managing your go-to-market strategy, another for press releases (note: all of these agencies are responsible for regularly wining and dining you).
So how can you help your buyers see your company as a single, unified brand? And how can you market multiple products without diluting your message, or overwhelming your audeince?
If you’re a social media fanatic in your personal life, chances are Google+ isn’t very high up on your list as far as preferred networks go. However, when it comes to your small business, Google’s social platform packs a punch that Facebook, Twitter, and all the rest just can’t match. For companies seeking an improved SEO outlook and higher brand awareness, now’s the perfect time to dig into the particulars of how Google+ is being used for digital marketing success by small businesses like your own.
Are you looking for new social media marketing tools?
Do you want to know which tools today’s social media professionals recommend?
It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.
In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.
YouTube is a massive opportunity. Over 1 billion — imagine that! — unique users visit the social networking site each day. Over 6 billion hours of video are being watched on YouTube every month. It's constantly growing. YouTube has become a very important part of our daily lives. This social network reaches more adult viewers in the US than cable TV. Millions subscribe to different channels.
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Modern marketers are inundated with content about marketing automation tools that can help them generate pipeline and increase revenue. Now that Marketo, Hubspot, Eloqua, and many other platforms have become mainstream, what’s next? What can marketers do with all these federated tools to generate new customers?
Is social media working well for you?
Are you approaching it the right way?
Everyone uses social media differently, and the approach you use should be based on your goals.
This article shares three ways to use social media to get the results you want for your business.
Customer relationship management is essential for any company. Fortunately, these days, social media has made it easier than ever before. However, this only holds true if you’re using it the right way. Keep the below advice in mind and you’ll marry the two perfectly for better engagement.
Choose Your Primary Platform