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Scooped by Brian Yanish - from Just Story It! Biz Storytelling
onto MarketingHits!

Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | MarketingHits |
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Karen Dietz
Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.

What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 

All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.

This review was written by Karen Dietz for her curated content on business storytelling at

Marty Koenig's curator insight, October 5, 2013 5:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

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