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3 Ways Color Can Influence Buying Behavior

3 Ways Color Can Influence Buying Behavior | MarketingHits | Scoop.it

There are many things that influence human behavior and color is definitely one of them. The effect is often so subtle that we have no conscious realization that we are being influenced by color...


Research shows however, that color can actually influence buying behavior. In fact, color has the power to evoke strong emotional responses and depending on your culture and your geographic location, using the wrong color could be enough to turn potential and existing customers away from your business. As a result many marketers, like myself, have studied the meaning of color and the psychology behind color. So let’s take a 50,000 foot view of color and give you some tips to help you influence customers the right way....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 30, 2013 9:36 AM

New, colorful research and tips to help marketers use color to enhance results.