In order to truly connect with your following through your content marketing efforts, you need to understand at least these 16 different important factors.
When big companies and brands plan their content marketing efforts, they usually take several months to decide exactly what they are going to do. However, sometimes all you need is an honest connection with the following you have built throughout the existence of your brand in order to pull off a successful marketing campaign. It also never hurts to spend some time thinking about what should be incorporated into your marketing efforts before you start.
I think it’s safe to say that anything that connects with your following emotionally is where you might put your most successful marketing efforts. I have personally seen that over and over again on pretty much all the popular social networking services. It doesn’t really matter if it is a video, a picture, or a simple quote – you will always get engagement if you connect with your following on an emotional level.
Via Russ Merz, Ph.D.