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A Short History Of Major Internet Milestones #INFOGRAPHIC

A Short History Of Major Internet Milestones #INFOGRAPHIC | MarketingHits | Scoop.it
A Short History Of Major Internet Milestones [INFOGRAPHIC]
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Scooped by Brian Yanish - MarketingHits.com
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Daily Dose of Distinction: The Word That Can Make YOU Distinctive by @scottmckain

It's what Amazon should have said about their new smartphone. It's what Steve Jobs was famous for saying repeatedly. It's the SINGLE WORD that can help make you more distinctive.

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How to Increase Your Pinterest Visibility

How to Increase Your Pinterest Visibility | MarketingHits | Scoop.it

Pinterest is a favorite among brands due to the selling power of the pinning paradise platform.(Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest.


The visual bookmarking network will sell products and drive traffic, but it is the marketer’s job to get the right content to flourish and gain visibility.


Follow the 10 tips in this article for increasing your brand’s Pinterest visibility and watch as the repins start pinning on!

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Become a Pinterest Warrior: Social Media Marketing on Pinterest #INFOGRAPHIC

Become a Pinterest Warrior: Social Media Marketing on Pinterest #INFOGRAPHIC | MarketingHits | Scoop.it
Is Pinterest part of your social media marketing strategy?
 
Pinterest has 70 million active users worldwide.
 
The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.
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The Highest Converting Images to Use on Social Media Networks

The Highest Converting Images to Use on Social Media Networks | MarketingHits | Scoop.it

You’ve done everything you can think of to boost your conversion rate via social media, or at least that’s what you think. You follow all the social networking best practices, you post at the optimal times, and you follow back everyone who follows you. But are you using the right pictures?

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Rescooped by Brian Yanish - MarketingHits.com from SEO and Social Media Marketing
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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | MarketingHits | Scoop.it

Rand Fishkin is going to talk about running some SEO tests.

 

So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there's great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy.

 

But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

 

Read More: http://moz.com/blog/how-do-i-successfully-run-seo-tests-on-my-website-whiteboard-friday

 


Via Antonino Militello
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Social Selling: Recipes for Great Updates

Social Selling: Recipes for Great Updates | MarketingHits | Scoop.it
Baking a good social selling strategy requires careful attention to detail -- and good taste. We've prepared this social selling recipe to help you make delectable social morsels with ingredients provided by LinkedIn.

Social Selling Sweets
From the digital kitchen of LinkedIn

Via Anita Windisman
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The Social Media Room's curator insight, July 27, 4:42 PM

A good recipe for success! 

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3 Things You Probably Forgot in Your Mobile Strategy

3 Things You Probably Forgot in Your Mobile Strategy | MarketingHits | Scoop.it
Mobile has moved beyond a “channel” and become a behavior. A verb. A necessity. It’s safe to say that if you haven’t moved to mobile in some form — advertising, app, responsive name, you name it — you’ve fallen way behind.
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10 Questions to Guide Your Best Link Building Campaign

10 Questions to Guide Your Best Link Building Campaign | MarketingHits | Scoop.it

One of the most common questions small business owners ask is surprisingly simple; How do I start link building?


Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is by seeking an understanding of how you want to execute link building to meet your businesses unique needs, and then setting achievable long term and short term goals. We have compiled a list of 10 questions that will help you get on track for a strong, personalized search presence.


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The Secret to Listening on Twitter: Advanced Search

The Secret to Listening on Twitter: Advanced Search | MarketingHits | Scoop.it

Many small and medium businesses ignore one of the most vital – and useful – aspects of Twitter: the ability to listen.


Listening to customers, competitors and industry leaders doesn’t have to be an expensive proposition that only the “big guys” can afford, nor does it have to be a time-consuming activity that only large teams can handle. Listening on Twitter is as simple as knowing how to search.


We’ve written before about the benefits of social listening, whether listening to your competitor’s customers or your competitors themselves. It’s an essential component of using Twitter to its fullest. By listening, you’ll be on the pulse of industry news, customer opinions, competitor strategy and more.

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How You Spend Your Time on Facebook [CHART]

How You Spend Your Time on Facebook [CHART] | MarketingHits | Scoop.it
Did you know the average user spends 40 minutes per day on Facebook? While much of that time is spent trying to adjust your Facebook privacy settings and avoiding ads in your news feed, the rest of it is usually spent frolicking on Facebook.
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When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC]

When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC] | MarketingHits | Scoop.it
When is the best time to post on social media?
It’s the age-old question that requires quite a bit of experimentation on your part – after all, in this space there is rarely a one-size fits-all solution.
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How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline | MarketingHits | Scoop.it

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.


It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.


Internet is huge. No human can read it all. And finding interesting things to share every day, or to fill every posting time can be a combination of search skills, using the right tools and some luck. One can spend hours and hours flocking from website to website, reading and selecting things that your audience may be interested. Some days you find way more content you need, others you can barely fill in two facebook posts. I think that every social media manager have been in this spot a few times in their work routine.


Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.


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Get More Website Traffic with this Surprising Facebook Advertising Tactic

Get More Website Traffic with this Surprising Facebook Advertising Tactic | MarketingHits | Scoop.it

If you are a social media marketer and have not taken advantage of display advertising on Facebook, you are missing an outstanding opportunity. Not only will this yield one of the highest return on investments for your clients, it will help with brand exposure, lead to better conversion rates and provide a flexible budget which will lead to a more effective strategy.


One of the advertising tactics that is not often discussed is a particular type of Facebook advertising. This tactic can be used to get more website traffic and convert them to paying customers.


What is Facebook remarketing?

You might be asking yourself, what exactly are Facebook display remarketing advertisements? Display ads let you place advertisements on a variety of news sites, blogs and other niche sites across the Internet to reach more potential customers.


Let’s say you visit a sports website that has a national presence and you see an advertisement strategically placed on the homepage, this is an example of a display ad.



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Jakarta Web Developer's curator insight, July 26, 11:34 PM

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Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness #INFOGRAPHIC

Facebook, Instagram, Pinterest, Twitter: How to Build Brand Awareness #INFOGRAPHIC | MarketingHits | Scoop.it
Did you know that 52 percent of enterprise brands say that social media is the most important factor in client/customer relationship building and brand management?
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New Career Opportunities Daily: The best jobs in media.
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You Should Create Better Content, Not More by @HeatherSTL

You Should Create Better Content, Not More by @HeatherSTL | MarketingHits | Scoop.it
Any marketer will tell you they are stretched, that they don’t have time to waste and want actionable answers.
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Could a Robot Write Great Headlines?

Could a Robot Write Great Headlines? | MarketingHits | Scoop.it

Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your way to your next appointment and it keeps us entertained with YouTube videos while waiting for friends. They are great time savers and enhance who we are as humans.


It’s a Swiss army knife for an information age.


Tools have moved on from just saving time and money, they are also doing some of our thinking for us. Having trouble remembering a fact or some information?….then Lord Google is sitting in your pocket or purse disguised as an internet connected smartphone.


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Twitter Lists Shorten the Sales Cycle by @bryankramer

Twitter Lists Shorten the Sales Cycle by @bryankramer | MarketingHits | Scoop.it
Much like offline conversations, Twitter is at it’s best when it’s not a one-way communication channel. Especially for any size business to be able to use lists and track or engage their prospects, it can be one of the most powerful tools you use.
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Enjoying a Moment: Then Vs. Now [COMIC]

Enjoying a Moment: Then Vs. Now [COMIC] | MarketingHits | Scoop.it
When was the last time you enjoyed seeing the beauty of a fiery sunset reflected in the open water? That is, when was the last time you felt in awe of nature and didn’t also feel the need to post a photo of the scene on Instagram and/or Facebook?
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Infographic: Are brands shifting to owned media instead of Facebook?

Infographic: Are brands shifting to owned media instead of Facebook? | MarketingHits | Scoop.it

Jun Group, a content distribution platform, released data this week that shows brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations.


According to the data, the share of clicks driving consumers to brand owned and operated sites more than doubled from 2012 to 2013, increasing from 28 percent to 57 percent. Facebook and YouTube, which represented 31 percent and 38 percent respectively, declined to 10 percent and 24 percent over the same period.

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Infographic: Inside a large-scale Facebook advertising campaign

Infographic: Inside a large-scale Facebook advertising campaign | MarketingHits | Scoop.it

You’ve seen major advertising campaigns from big brands land in your News Feed.


But how did they come to fruition?

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New York City Health Department Taps Yelp to Help Find Foodborne Illness

New York City Health Department Taps Yelp to Help Find Foodborne Illness | MarketingHits | Scoop.it
New York City is sick of residents getting sick from its restaurants and eateries, so the city is going on the defense by going online. The NYC Department of Health and Mental Hygiene is working with Columbia University and online review platform Yelp to track down previously unreported cases of foodborne illness. Their plan of attack involves searching through Yelp reviews for descriptions and details of diners’ gastrointestinal distress. MediaPost.com explained how social media is serving up a way to make it easy to find the queasy.
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Hotels troll brides for business on Pinterest

Hotels troll brides for business on Pinterest | MarketingHits | Scoop.it

Pinterest – a tool basically dominated by bridezillas harpooning ambitious blueprints onto digital mood-boards – is being used by hotels  to track down brides for business.


The adhesive social sharing tool is used by 60 million monthly active desktop users worldwide, 70% of those are female.

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The ultimate guide to measuring earned media value on Facebook

The ultimate guide to measuring earned media value on Facebook | MarketingHits | Scoop.it

Brands ask this question all the time — how do you measure the value of earned media on Facebook?


Some just multiply by $5 per thousand impressions (or whoever can provide the highest earned media value multiplier) to report the highest figure. Not the most sophisticated approach, but it might be good enough for companies that sell sugar water. Certainly better than pure fan count, since EMV correlates more with engagement than the size of the fan base.

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Comunicologos.com's curator insight, July 27, 9:27 AM

Metricas en Social Media

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10 Time Saving Tips For Social Media Marketing

10 Time Saving Tips For Social Media Marketing | MarketingHits | Scoop.it

You’ve heard the saying, “Time is Money.” This couldn’t be more true especially as we are increasingly involved in social media interactions online. With just 24 hours given to us each day, it is important to make the best use of time in order to become more focused and productive.


Social media is a great way to promote your brand or business and make connections with high influencers in your industry. But there are approximately 300 different social platforms out there, with Facebook, Twitter, Google Plus, Instagram, LinkedIn and YouTube at the top of the list. It’s easy to get lost in the sea of instant information, and lose the effectiveness of your marketing online.

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The Social Media Room's curator insight, July 27, 10:36 PM

Tick Tock! Time is Money! Best use of time will help your social  media efforts :) Read on….

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The Top 7 Facebook Marketing Tips Every Marketer Should Know

The Top 7 Facebook Marketing Tips Every Marketer Should Know | MarketingHits | Scoop.it
 
74% of marketers now consider Facebook a staple in their lead generation efforts, showing how critical of an element it has become. In this article I want to share 7 tips I have found to be the most effective in my own Facebook marketing.
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