See the rules that make up the Pixar playbook as image macros.
Influencer marketing is the big buzz this year as marketers plan to increase their budgets in an attempt to get their content in front of relevant audiences. Influencers themselves have become more sophisticated, and marketers seem to have a hard time keeping up with them, according to a report from SoftwareAdvice.
Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.
First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’
How many photos of you are on your phone right now?
These days, humans take almost a trillion photos a year. (To put that into context, that’s more photos every few minutes than in the entire 19th century.)
And lots of these photos are selfies—self-portraits, usually taken with a smartphone. As of this writing, nearly 300 million Instagram photos had been tagged with the selfie label.
We love getting into the “whys” of social media psychology, so in this post I set out to discover why we love taking photos of ourselves—and why we love viewing selfies.
What does “selfie culture” say about the world we’re living in now, and how can viewing photos of others help us make better decisions and even understand one another better? Read on for the full psychology of selfies.
The popular photo-sharing app is fun and for marketers, it’s an especially interesting time.
The company just announced that it will open its feed to all advertisers and begin testing a “Shop now” button that allows users to click on a link to buy a product advertised.
With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.
Another beautifully designed branding and visual identity examples from inspiration. Business identity can be most valuable asset for any company or brand. Corporate branding is what sets your business apart from your competitors. Business card, compliment slip, envelop and letterhead is the key elements of creative branding.
We are already showcased lots of business logo design and business cards that will help you to spark creative ideas for your branding or visual identity projects. Today we’ve shared hand-picked examples of branding, visual identity and logo design created by professional designers and graphic design agencies.
Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives.
With this emotional power as a backdrop—and in a world where interruptive campaigns are losing to invited content—sporting events have an advantage. They play an influential role in shaping our beliefs and values at an early age, and activating against them helps form the ultimate emotional connections with consumers.
The best sports marketers help create those connections. From Red Bull's transformation into a media company to (our client) Visa's 27-plus years supporting Olympians through stories that pack an emotional punch, the brands that win enable unique experiences and provide access to content that stands out from the norm and is social by design.
Video ads on Facebook are right around the corner.
Facebook will be giving video publishers an extra push to publish video directly onto its platform as it shores up its massive video platform, it announced on Wednesday.
The social network is starting to run ads between videos for a small group of publishers including Fox Sports, the NBA and Funny or Die. Those companies will receive 55% share of ad revenues that run against their videos — the same split offered by YouTube.
Facebook has been testing the model on a limited number of iOS users over the past few weeks and plans to widen the trial in coming months, adding in Android and desktop users as well, according to a release.
A CTA, or call-to-action, tells your audience what action you want them to take. It lights the path to the next point of engagement with your brand, and is a cornerstone of marketing messages both on- and offline.
When it comes to Twitter, the typical actions that most brands want to see are clicks, follows, retweets, replies, and (to a lesser extent) favorites. We’ve compiled 10 types of CTAs that are especially effective on Twitter, whether you are trying to generate awareness, launch a new product, or move customers down the sales funnel.
Text was king in the early, primitive days of the Internet, and over time, it has become a more visual medium. According to an infographic from WebDAM, it’s not just the Internet; verbal intelligence is on the decline and visual intelligence is increasing.
This all points to a shift in the way humans consume information. With visual IQ on the rise, even educated people are less willing to spend time reading, and the average person is only likely to remember 20 percent of what they read.
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having the right social media management tools and a presence on all the major networks like Facebook, Twitter, Google+ and LinkedIn is a necessity these days for any business. But what kind of marketing software, dashboards and publishing tools are the social media manager gurus actually using to juggle these multiple accounts?
There is a fairly new catchphrase going around the marketing sphere as it relates to a brand’s customer journey. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.
The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first means building a mobile app (god, I hope not), or if it means your website’s user interface (UI) should be responsive.
Or does it mean that marketers really need to sit down and completely rethink their customer experience and re-map out their customer journey, especially as it relates to its largest-growing demographic of new consumers and employees, the millennials?
If you guessed the third option, you would be right — at least in my book. Not that I can claim ownership of the definition of what “mobile first” means, but as someone who has worked for a brand and with brands to help them better understand how to engage with their customers (oh, I’ve written my fair share about mobile, too), this to me is where we need to take the definition of “mobile first” in terms of interacting with our customers.
Facebook on Thursday confirmed that it is dabbling in video ads and sharing revenue with content creators, in a move that would compete with Google-owned YouTube.
An advertising model being tested by the leading online social network is part of a "Suggested Videos" feature designed to recommend clips for people based on snippets they tune into in News Feed at Facebook.
"We're running a new suggested videos test, which helps people discover more videos similar to the ones they enjoy," a Facebook spokesperson said in an email reply to an AFP inquiry.
"Within suggested videos, we will be running a monetization test where we will show feed-style video ads and share revenue with a group of media companies and video creators."
Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads.
This process of moving leads is known as nurturing, and content plays a huge role in lead nurturing. Here are 10 tips for nurturing leads through content.
With Instagram advertising set to rollout to the public during Q3 2015, now is the time to get ready for this massive new opportunity for social media marketers and digital advertisers. Here is early data on how 5 companies have seen great success accessing Instagram's engaged community with tests that have been running across many industries in the Canadian market. Overall, each of these companies has succeeded by fitting in to Instagram's aesthetic and blending into the feeds of authentic user generated content
Social media marketing is perhaps one of the more difficult practices today because of the noise found on most of the top platforms and networks. With thousands of stories about social campaigns rocketing businesses to new heights, combined with the seeming simplicity of the platforms themselves, most marketers (rightfully) have scrambled to carve their own niches out of some of the Internet’s largest communities.
But for every story of success, there are also five small businesses that only post every few months, or a big brand that’s just going through the motions.
As with all business, there’s resounding success, crippling defeat, and healthy averages throughout the social media world—the question on many marketers’ minds, however, is where their brand falls.
Facebook is testing a video-advertising feature in its first major attempt to challenge the dominance of Google's YouTube in the digital video market.
Users of the social network might see a section in their newsfeed called "Suggested Videos." When a user clicks a video in this, a pop-up will appear with a scrolling stream of recommended videos, based on previous ones that you may have watched in your newsfeed. These videos auto-play as you scroll to them.
In between the videos there will be auto-play advertisements.
Content Marketing is the beautiful art of making work that matters — and then, finding ways to share it with people who want to see it. It’s defined as any type of marketing that involves creation and sharing of text/media and publishing content in order to achieve campaign goals (for example: acquiring and retaining customers).
Content Marketing Institute defines it as “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Marketing is moving from a market creation tool to a customer interface tool. This means:
Taking ownership of the customer in the company and implementing this knowledge throughout
Creating and capturing new customer value
Surprising and delighting the customer
Finding new revenue streams and business models based on the customer interface