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Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches | MarketingHits | Scoop.it
The update is the biggest change to the search engine in its 15-year history.


As Google celebrates its 15th birthday, the company has announced a major change to its search algorithm called Hummingbird. Instead of matching keywords in queries, its new strategy is to manage more complex queries by attempting to understand the meanings and relationships of words and concepts.

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