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The Social Startup: Social Media & Content Marketing - Atlantic BT

The Social Startup: Social Media & Content Marketing - Atlantic BT | MarketingHits |
The Social Startup explains how a competent content marketing program coupled with great social support helps startups increase valuations and lower costs.

Via Martin (Marty) Smith
Brian Yanish -'s insight:

I agree  if a startup doesn't use content to talk to their future unknown customers they loss the opportunity to connect on multiple touch points including social media. 

Content also gives the potential buyers a spot to ask questions (comment) which in turn can help a startup improve their products and their message.

Martin (Marty) Smith's curator insight, September 24, 2013 9:03 PM

I've created four companies and I've spent the last two years DEEP inside of content marketing. Most startups don't think they need social media and content marketing. They are wrong.

This post proves that the OVER, what startups stand to gain, is so much greater than the UNDER, what creating a helpful social media and content marketing engine costs in time and resources that to NOT allocate the 400 hours (or so) a year required is foolish and a tragic waste of opportunity.

jmwakasege's comment, September 24, 2013 9:23 PM
I'm a start up and i think content marketing is King. People actual now are more interested on what you have to offer as person. Yo product follows.
Samuel Pavin's curator insight, September 25, 2013 4:47 AM

As the various comments say, content and social networks are now key for startups.

That is also one of the greatest opportunities for startups to get noticed and expand worldwide even with little resources.

Social allows to market to the whole world ... .