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Create a Content Optimization Advantage with Performance Testing

Create a Content Optimization Advantage with Performance Testing | MarketingHits | Scoop.it


How can you know if your content marketing is pushing the right buttons if you aren’t testing it?


You can’t. Without testing, you’re missing a vital frame of reference — how one piece of content performs against others. This key piece of information helps you better understand which of your content pieces are hitting the right mark, and where you need to focus your content optimization efforts in order to increase your content marketing success.

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