What is the most talked-about thing this year? According to a prediction made by Mary Meeker in 2008, it was revealed that mobile Internet usage is going to overtake desktop Internet usage by 2014. Standing on the brink of a major shift in paradigm, it is natural for businesses (both big and small) to consider an effective mobile strategy that can work wonders in increasing the conversion rates. Going mobile is not a thing of the future. It is better to understand this clearly: a mobile strategy is not becoming important, it is important right now.