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Are Your Marketing Dollars Buying Customers or Just Borrowing Them?

Are Your Marketing Dollars Buying Customers or Just Borrowing Them? | MarketingHits | Scoop.it

It’s easy to look back and see where your investment was ineffective. On the tangible side, there are the catalogs and direct mail pieces sent to people who didn’t buy and resources invested in social networking. Less quantifiable are the effects of lost goodwill and increased spam reports because you are persistently contacting people who have completed their lifespan.


There’s an ongoing branding debate about the value of impressions to build awareness and goodwill. What’s the cost of bad impressions from over marketing? It has to be exponentially higher than the value of good ones.


How many marketing dollars will be wasted this year?

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