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Scooped by Brian Yanish - from Just Story It! Biz Storytelling
onto MarketingHits!

Stories - Why They Are So Important NOW in Biz by @scenttrail

Stories - Why They Are So Important NOW in Biz by @scenttrail | MarketingHits |

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.

Via Karen Dietz
Brian Yanish -'s insight:

Great article by my friend Marty! In this article Marty freely shares his insights on how businesses need to change their marketing approach and why Stories Matter in order to today's social market.


Thanks for sharing Karen.  

Karen's comment:

Marty Smith is a fabulous Marketer (online and offline) and I regularly follow his pages

He just wrote this blog post about why stories matter so much now in business -- which I think is fabulous. 

I particularly appreciate his points like:

  • No one speaks first, so conversations must be present and robust.
  • Speaking in stories creates more vulnerability than "marketing speak".
  • Being vulnerable creates trust and a quid pro quo. 

Marty also has some terrific insights on how Google is taking stories into account in its rankings of businesses. 

Truly story is becoming a core competence in business life. And many thanks for the shout-out in the article Marty!

This review was written by Karen Dietz for her curated content on business storytelling at

Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.