There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO.
What is Call Tracking?
Call tracking is a way for online marketers to track which sources, campaigns, and keywords generate phone calls. Hundreds of thousands of marketers across the U.S. and Canada use call tracking to close the loop on their marketing ROI calculations. Some of the biggest companies in the world use call tracking to measure the effectiveness of their PPC campaigns, SEO efforts, and retargeting. These companies value call data significantly. They spend a lot of money on it.
Marketing agencies also use call tracking. They use it as a way to prove their worth to their clients. It is especially popular among agencies that do PPC and SEO work.
Call tracking is, right now, a $1B industry. It is mainstream.