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How to Leverage Social Media for Relevant Leads

How to Leverage Social Media for Relevant Leads | MarketingHits | Scoop.it
Many B2B companies have found social media to be tricky since it tends to cater to connections with individuals rather than businesses. However, social media can be just as effective for B2B if you use the appropriate strategies.
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Scooped by Brian Yanish - MarketingHits.com
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Why You Shouldn't Buy Facebook Likes

Why You Shouldn't Buy Facebook Likes | MarketingHits | Scoop.it

"Should I buy Facebook likes to boost my presence?" We get this question WAY more often than we should. When talking to people around the office, we thought the answer was a no-brainer – NEVER buy fans. Unfortunately, we've seen far too many pages do just that. After a lot of reading, talking to some influential social media professionals, and using a little of our own common sense, we've answered the question.

Brian Yanish - MarketingHits.com's insight:

This article can help you if you are thinking of buying Faacebook likes.

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Understand Your Customers with A/B Testing

Understand Your Customers with A/B Testing | MarketingHits | Scoop.it

Imagine changing a flight or booking a hotel, comparing mortgage rates or researching healthcare providers. You’re probably thinking about specific websites that can help accomplish these tasks — or maybe a search that could start the process.


Now imagine doing any of these things on a smartphone. Chances are it would take several false starts and — if you were dedicated to the goal — a lot of struggle before the job was done. It has little if anything to do with the screen size. Instead, it’s a reflection of design and content that doesn't match the contextual needs of the user. And it doesn't take an extreme example to illustrate this point.


For all of the attention it has received, the mobile web remains a frustrating place for users. Businesses big and small, across industries, struggle to create seamless, functional and appropriate experiences for the many channels through which consumers now engage. At the same time, mobile optimized websites are increasingly important for businesses.


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8 Strategies To Strengthen The Quality Of Your Twitter Community

8 Strategies To Strengthen The Quality Of Your Twitter Community | MarketingHits | Scoop.it

Let’s get something straight: quantity on Twitter does not mean quality. Are the thousands of followers you have real people or rotten eggs? Are you considered an influential thought leader… or a Twitter cold-caller that always rings just before dinner? Are you proud of the community you’ve built and engage with? Nothing is more valuable for a brand than developing a strong relationship with your fans. When producing content and launching campaigns, it can take a lot of pressure off to know you have a receptive audience listening, sharing and even keeping you on your toes. How do you build this Twitter utopia? Well, reading these tips is an excellent place to start.

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Rescooped by Brian Yanish - MarketingHits.com from Inspired By Design
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17 Clever Minimalist Poster Quotes #InspiredByDesign

17 Clever Minimalist Poster Quotes #InspiredByDesign | MarketingHits | Scoop.it
Thomas Edison once said that “Genius is one percent inspiration and ninety-nine percent perspiration.” And these minimal yet very hip poster quotes by Ryan McArthur are pretty genius too.
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Brian Yanish - MarketingHits.com's curator insight, Today, 4:10 AM

These are great, what's your favourite ?

Rescooped by Brian Yanish - MarketingHits.com from Social Media Marketing Solutions for B2B
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The Dead Zones: When Not to Post on Social Media

The Dead Zones: When Not to Post on Social Media | MarketingHits | Scoop.it
Now that everyone knows the best times to post on social media we started thinking about the flip side to the golden hours: the dead zones.

Via Jennifer G. Hanford
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5 Reasons LinkedIn Has Lost Its Luster

5 Reasons LinkedIn Has Lost Its Luster | MarketingHits | Scoop.it

In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.


Unfortunately, that is all changing. Here are five reasons why …


Brian Yanish - MarketingHits.com's insight:

Interesting article, do you like these changes?

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5 Tips You Need to Know to Improve Your Twitter Strategy #infographic

5 Tips You Need to Know to Improve Your Twitter Strategy #infographic | MarketingHits | Scoop.it
If you haven’t already heard, Twitter is a popular customer service channel. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a great opportunity for brands.
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M. Philip Oliver's curator insight, Today, 8:51 AM

Thanks to Rand Fishkin and Malek!

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AddThis Pro introduces new pro tools for website owners

AddThis Pro introduces new pro tools for website owners | MarketingHits | Scoop.it

We all know the importance of social media; content may be king, but it’s a king without a castle if no one is visiting your site.


What all website owners need is a way to encourage new traffic, and retain old users. Sure, Google can help a bit, but the real prize is success on social media, and for that you need something like the AddThis social sharing tool.


You’ll have seen AddThis on any number of sites, including this one where we’re currently testing it out, and the company are now releasing
AddThis Pro, an enhanced set of tools designed to increase social media engagement and track your success.


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35 Must-Have Content Marketing Tools [INFOGRAPHIC]

35 Must-Have Content Marketing Tools [INFOGRAPHIC] | MarketingHits | Scoop.it

Brands around the globe continue to place a strong focus on content marketing with 74 percent spending more on this strategy in 2014, and four in 10 making it their primary focus.

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Facebook now lets app developers target their ads to specific smartphone and tablet models

Facebook now lets app developers target their ads to specific smartphone and tablet models | MarketingHits | Scoop.it
Faebook is giving advertisers and developers the ability to target ads at specific smartphones and tablets. The new parameters will allow them to specify not only a specific mobile OS, such as Android or iOS, but also individual devices and the firmware version being used.
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20 Captivating Content Marketing Facts in 2014 #infographic

20 Captivating Content Marketing Facts in 2014 #infographic | MarketingHits | Scoop.it
Content marketing is many moving parts. It includes search engine marketing, email marketing and social media. Here are 20 content marketing facts
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Airbnb Marketing Vine: Monday Marketing Masters

Airbnb Marketing Vine: Monday Marketing Masters | MarketingHits | Scoop.it
The offer, sent out on Twitter which owns Vine, was an invitation to become part of a marketing video, and a movement, by sending in Vines instructed the users to submit scripted shots from all over the world in the form of Vines, via Twitter.
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Rescooped by Brian Yanish - MarketingHits.com from Social Media, SEO, Mobile, Digital Marketing
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Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content?

Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content? | MarketingHits | Scoop.it

Content Marketing vs. SEO - which is more important? How much does success in one area make up for problems in the other?


Via Kamal Bennani
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5 Signs You're Heading for a Social Media Disaster

5 Signs You're Heading for a Social Media Disaster | MarketingHits | Scoop.it
Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”?
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Millionaires Love Facebook, Ignore Twitter

Millionaires Love Facebook, Ignore Twitter | MarketingHits | Scoop.it

Millionaires are all about social media – but they much prefer Facebook to Twitter.


In a Spectrum Group survey, 1,300 millionaires were interviewed about their social media habits.


Well over half (57 percent) of the millionaires surveyed say they use Facebook, and 41 percent use LinkedIn. However, just 10 percent say they use Twitter, by far the least popular network among the wealthy. This 10 percent represents a doubling in growth among millionaires, though, as Twitter use among millionaires grew from 5 percent in 2010 to 10 percent this year.


Those millionaires who do use Twitter are using it quite frequently: 38 percent log in daily. 36 percent follow athletes, a category which tied with news commentators as the most-followed group. One quarter follows movie stars, and only 12 percent follow financial or investment commentators on Twitter.

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INFOGRAPHIC: Facebook Continues Social-Login Dominance in 2Q

INFOGRAPHIC: Facebook Continues Social-Login Dominance in 2Q | MarketingHits | Scoop.it
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
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INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube

INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube | MarketingHits | Scoop.it
Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations.
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Rescooped by Brian Yanish - MarketingHits.com from Curation Revolution
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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | MarketingHits | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.




Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

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Martin (Marty) Smith's curator insight, Today, 3:48 AM

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Karen Dietz's comment, Today, 2:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Got Fake Facebook Fans? How to Protect Your Facebook Page

Got Fake Facebook Fans? How to Protect Your Facebook Page | MarketingHits | Scoop.it

Do you have fake fans on your Page?


Do you know how to tell?


In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.


This article tells you how to spot fake Facebook fans and what to do about them.

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DOs and DON’Ts of Social Media Pictures

DOs and DON’Ts of Social Media Pictures | MarketingHits | Scoop.it

A picture’s worth a thousand likes. Or at least more likes than a post without one. Numerous studies have shown that including a profile picture is essential to garnering more page visits, and picture posts are more visible on social media. There’s an active online discussion around the perfect avatar or cover photo, but there is no comprehensive guide to visual engagement for your brand’s entire social media profile.


You can put a lot of effort into your brand’s visual presence—finding the perfect header, choosing an impeccable profile photo—and still fall flat. To reach the full visual engagement potential of your social media pictures, here are DOs and DON’T for your page’s essential visual elements: profile photos, cover images, and picture posts.

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How to Use Google Analytics Effectively #analytics

How to Use Google Analytics Effectively #analytics | MarketingHits | Scoop.it

For any business with a web presence understanding how traffic works and where it comes from is incredibly important. Google Analytics is a free (and powerful) solution that provides a wealth of information about how well a website is functioning.


A business can use Google Analytics to determine how much traffic is coming to its website, where that traffic comes from, and what visitors are doing once they are on the site. Google’s tool works pretty simply by tracking “tags” – a small piece of JavaScript code that needs to be installed on every page of a business’ website.


The tag effectively pulls data and collates it within a reports page in the Google Analytics admin interface. Here, a business can set up multiple reports for multiple websites within a given account.


Let’s consider Google Analytics in some more depth and how it could benefit your business and its understanding of traffic sources to its website.

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4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers | MarketingHits | Scoop.it

Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.


This is a big, exciting step for Facebook. While it has tested in-platform features that allow users to buy virtual and physical gifts and donate to good causes, this is its first real foray into traditional e-commerce. The social network is strengthening the link between consumerengagement and sales, signaling that social media marketing is growing up fast.:

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55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC]

55% of Couples Used a Hashtag During Their #Wedding [INFOGRAPHIC] | MarketingHits | Scoop.it
One of the biggest trends in social media is the hashtagification of everything.
And I mean everything.
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7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) [Infographic]

7 Landing Page Flaws That Kill Your Conversions (and How to Fix Them) [Infographic] | MarketingHits | Scoop.it
At the beginning of July, we wrote a blog post about three creative ways to use ShortStack for your business.
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Jakarta Web Developer's curator insight, July 22, 1:49 PM

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Facebook Launches Save Feature

Facebook Launches Save Feature | MarketingHits | Scoop.it

Positioning itself as a DVR for Web content, Facebook just launched Save -- a feature that lets users save anything they find in their News Feed for later.
  
“Now you can save items that you find on Facebook to check out later when you have more time,” Daniel Giambalvo, a software engineer at Facebook, explained in blog post. “You can save items like links, places, movies, TV and music.”
 
Given Facebook’s immense size, Save immediately threatens more established content-savers like Pocket -- formerly know as Read It Later -- and Instapaper.

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