It won’t last, but Facebook’s growth train keeps chugging along for now.
The company said Wednesday that its revenue rose 51 percent in the fourth quarter, and it turned 52 cents of every dollar into operating profit. That is a remarkable profit margin, and Facebook’s best ever.
Over 150 million people a month use Pinterest to plan everything from tomorrow’s lunch to next year’s round the world adventure. People love saving and searching for inspiration on Pinterest. Discovering ideas is easy here because everything’s visual, including search results. Even when they can’t put it into words, people know a good idea when they see it.
Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.
In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover what influences their shopping decisions, and reviews topped the list.
The pairing of Big Data and technology improvements has helped marketers get better at personalizing communications, says an infographic from Open Topic, an artificial intelligence platform.
Although challenges in using data in an efficient and effective way still exist, technological improvements such as natural language processing and auto-publishing can help marketers navigate this territory, the infographic points out
Facebook has introduced login approvals for users to regain access to accounts if they can’t access phone numbers or security keys. Facebook account owners can now use the Facebook platform to reset passwords for other websites. As of Tuesday, GitHub account holders can use their Facebook accounts as extra authentication in the recovery process, announced Brad Hill, Security Engineer at Facebook.
Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position.
The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products. In September it said it had overstated how long users watch videos for on its site by up to 80%. And with further investigations it found it had been overestimating organic reach because it did not de-duplicate repeat visitors over seven or 28 days.
All you need to do to cook up a classic example of the word “creepy” is look at today’s targeted ad campaigns. It doesn't take more than a second between the time you look up a product on one site and find it as an ad on your social feeds.
While nearly all social media channels harness targeted ads, Instagram, which Facebook bought for $1 billion in 2012, is leading the charge. Actually, the topic of this article derived from a conversation my girlfriend and I were having, when the topic of discussion all of a sudden coincidentally ended up in her Instagram newsfeed minutes later.
Do longer videos necessarily mean better quality? Facebook appears to think so, that is why it has tweaked its algorithm so that those lengthier contents will surface on top of your News Feed more.
Facebook has announced this new change through a statement that addressed the wider issue of video completion rates.
Facebook said last summer that it was running out of places to show users ads in News Feed, its moneymaking machine, meaning it would need to sell ads elsewhere to keep growing.
On Wednesday, Facebook announced that it has found a new place: Inside Messenger, its standalone messaging app.