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50% of businesses believe that social offers greatest marketing opportunities over next year

50% of businesses believe that social offers greatest marketing opportunities over next year | MarketingHits | Scoop.it
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.


When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).


In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.

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Jed Fisher's curator insight, September 6, 2013 5:06 AM

Nothing other than what you would expect here - main additional point is if you are going to do "social" do it right - because man - there are a lot of companies doing it wrong and spamming my twitter/...