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How Google Authorship Will Impact Search and Content Marketing #contentmarketing

How Google Authorship Will Impact Search and Content Marketing #contentmarketing | MarketingHits | Scoop.it

Google authorship is seen as a way for authors to verify content they’ve created and become authorities. This will impact search and content marketing.


In the summer of 2011, Google announced the support of authorship markup as a way for authors to verify content they’ve created and become authorities on specific topics. Early adopters quickly realized the benefits of the new tag and implementation has continued to grow since its release. Google says authorship is here to help searchers find great content which will improve the searcher experience.


Recently, Google officially announced updating its algorithm to look at signals including authorship markup to help it provide searchers with in-depth articles in their results.

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