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Bring your blog to stardom by amplifying your site traffic in 6 ways

Bring your blog to stardom by amplifying your site traffic in 6 ways | MarketingHits | Scoop.it

Your blog may be the next big content rock star but it’s going to be pointless without establishing a huge fan base. Success in the blogging business, while it calls for skill and content quality, also needs a strategy to attract readers.


You don’t want to put your efforts to waste by maintaining a blog whose reach only extends up to your officemates and friends. At kickoff, your blog must become popular to at least one or two market areas just to keep your site going. Boosting your site traffic, therefore, is a vital ingredient in blog popularity. In the initial stages of blogging, the goal must always include how to generate publicity, one way or another. And there are several ways to gain that kind of attention:

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Linda Buckmaster's curator insight, August 30, 2013 4:03 AM

One of the most difficult things I find is how to increase traffic beyond colleagues, friends etc ... here are some tips to help us gain more attention.

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The Buy button — Facebook’s next big thing?

The Buy button — Facebook’s next big thing? | MarketingHits | Scoop.it

Facebook is testing a way for advertisers to make the direct sales pitch to people, and it could be a game-changer for advertisers and retailers. Through the Buy button, users can complete a transaction while staying in Facebook.


Marketers are already excited about the possibilities. Among the call to action buttons, the one closest to the bottom of the funnel has been Shop Now or Buy Now, prompting the user to finish a transaction on the external website. Even if someone doesn’t complete the transaction after clicking Buy, advertisers can know that the user is interested in making a purchase of that particular product, and they can target them with ads for that specific item.

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Google Maps challenges Foursquare with new Explore feature on Android and iOS

Google Maps challenges Foursquare with new Explore feature on Android and iOS | MarketingHits | Scoop.it
Google announced today the addition of an Explore Nearby button for Google Maps on iOS and Android. The featuring is rolling out “starting this week.” The new feature expands the Google Maps as more than just your go-to app for directions.
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10 ways retail companies can stay relevant on the Web

10 ways retail companies can stay relevant on the Web | MarketingHits | Scoop.it

Although we all remember the mom-and-pop shops we used before Amazon, retail is becoming an increasingly Web-based industry dominated by a mix of big companies and savvy, online-only startups. But merging old-school brick and mortar with emerging mobile and Web technologies has the potential to take the retail industry to a whole new level.

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The era of data-driven marketing (Infographic)

The era of data-driven marketing (Infographic) | MarketingHits | Scoop.it
This infographic from Econsultancy – in association with Lynchpin - found that there is an analytics skills gap which is getting in the way of success.
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Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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Business Storytelling: 5 Mistakes Most Folks Make

The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

Via Karen Dietz
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Ron McIntyre's curator insight, July 22, 6:05 AM

I can always trust that when Karen shares an article it will have good merit and this one is no different.  Keep in mind it is a multipart article.

Monica Norton's curator insight, July 22, 1:22 PM

Brilliant! My favorite mistake: listing facts is not the same thing as telling a story.

Miklos Szilagyi's curator insight, July 23, 11:27 AM

Well, I like to hear that not all story-telling by everybody, everywhere, anytime is successful... it is an art, a finesse, a timing, etc... good five examples how not to do it...

Rescooped by Brian Yanish - MarketingHits.com from TalentCircles
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After much pressure, Twitter releases its diversity figures

After much pressure, Twitter releases its diversity figures | MarketingHits | Scoop.it
90% of Twitter's tech staff is male, 88% white or Asian

Via Marylene Delbourg-Delphis
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5 Signs You're Heading for a Social Media Disaster

5 Signs You're Heading for a Social Media Disaster | MarketingHits | Scoop.it
Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”?
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Millionaires Love Facebook, Ignore Twitter

Millionaires Love Facebook, Ignore Twitter | MarketingHits | Scoop.it

Millionaires are all about social media – but they much prefer Facebook to Twitter.


In a Spectrum Group survey, 1,300 millionaires were interviewed about their social media habits.


Well over half (57 percent) of the millionaires surveyed say they use Facebook, and 41 percent use LinkedIn. However, just 10 percent say they use Twitter, by far the least popular network among the wealthy. This 10 percent represents a doubling in growth among millionaires, though, as Twitter use among millionaires grew from 5 percent in 2010 to 10 percent this year.


Those millionaires who do use Twitter are using it quite frequently: 38 percent log in daily. 36 percent follow athletes, a category which tied with news commentators as the most-followed group. One quarter follows movie stars, and only 12 percent follow financial or investment commentators on Twitter.

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INFOGRAPHIC: Facebook Continues Social-Login Dominance in 2Q

INFOGRAPHIC: Facebook Continues Social-Login Dominance in 2Q | MarketingHits | Scoop.it
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
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INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube

INFOGRAPHIC: Brands Steering Video Clicks Away From Facebook, YouTube | MarketingHits | Scoop.it
Video-distribution and traffic-driving network Jun Group sees a trend by brands shifting their digital goals away from Facebook and YouTube and toward their owned online destinations.
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Rescooped by Brian Yanish - MarketingHits.com from Curation Revolution
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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | MarketingHits | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.




Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

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Martin (Marty) Smith's curator insight, July 23, 3:48 AM

add your insight...


Karen Dietz's comment, July 23, 2:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Got Fake Facebook Fans? How to Protect Your Facebook Page

Got Fake Facebook Fans? How to Protect Your Facebook Page | MarketingHits | Scoop.it

Do you have fake fans on your Page?


Do you know how to tell?


In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.


This article tells you how to spot fake Facebook fans and what to do about them.

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DOs and DON’Ts of Social Media Pictures

DOs and DON’Ts of Social Media Pictures | MarketingHits | Scoop.it

A picture’s worth a thousand likes. Or at least more likes than a post without one. Numerous studies have shown that including a profile picture is essential to garnering more page visits, and picture posts are more visible on social media. There’s an active online discussion around the perfect avatar or cover photo, but there is no comprehensive guide to visual engagement for your brand’s entire social media profile.


You can put a lot of effort into your brand’s visual presence—finding the perfect header, choosing an impeccable profile photo—and still fall flat. To reach the full visual engagement potential of your social media pictures, here are DOs and DON’T for your page’s essential visual elements: profile photos, cover images, and picture posts.

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How Can Place Pins Make It 'Pinteresting' For Businesses?

How Can Place Pins Make It  'Pinteresting' For Businesses? | MarketingHits | Scoop.it
The ‘Place Pins’ feature of Pinterest can highly alleviate the online exposure of a business. Don’t you think it’s the right time for you to make good use of it? How, you ask? Click here to know the answers.
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Facebook now has 399 million users who login only from mobile devices

Facebook now has 399 million users who login only from mobile devices | MarketingHits | Scoop.it

Facebook revealed in its second-quarter earnings today that it has 399 million mobile-only monthly active users (MAUs). That’s about 30 percent of its active user base of 1.3 billion.


More than a billion users sign onto Facebook from a mobile device in a given month, but the number of mobile-only accounts saw a significant jump last quarter. The company picked up 58 million mobile-only users in the second quarter of this year. Considering that Facebook only added 41 million overall users and 62 million mobile users during the period, there’s a clear trend away from Facebook’s desktop services.

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Tips and Tricks to Make A Video Go Viral

Tips and Tricks to Make A Video Go Viral | MarketingHits | Scoop.it
Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick.
There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral.
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Rescooped by Brian Yanish - MarketingHits.com from Scoop.it on the Web
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How To Use Social Sharing Buttons To Increase Email Marketing Results

How To Use Social Sharing Buttons To Increase Email Marketing Results | MarketingHits | Scoop.it

The idea of maximizing an email marketing campaign can be a hard slog.
While this form of marketing is the best-converting sales channel, according to numerous reports, practices are constantly evolving.


Via Ally Greer
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Ally Greer's curator insight, July 23, 3:50 PM

Email campaigns with social sharing buttons, notably for Facebook and Twitter, generate a 115% higher CTR than emails without social sharing options.


Super cool to be included as someone doing it right!

Rescooped by Brian Yanish - MarketingHits.com from Pinterest
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Case Study: Swarovski - A Crystal Clear Pinterest Strategy

Case Study: Swarovski - A Crystal Clear Pinterest Strategy | MarketingHits | Scoop.it
Swarovski is an Austrian producer of luxury cut crystals.
They sell jewelry, watches, accessories, and sparkling crystal objects, like small crystal animals.

Via Kelly Lieberman
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Why You Shouldn't Buy Facebook Likes

Why You Shouldn't Buy Facebook Likes | MarketingHits | Scoop.it

"Should I buy Facebook likes to boost my presence?" We get this question WAY more often than we should. When talking to people around the office, we thought the answer was a no-brainer – NEVER buy fans. Unfortunately, we've seen far too many pages do just that. After a lot of reading, talking to some influential social media professionals, and using a little of our own common sense, we've answered the question.

Brian Yanish - MarketingHits.com's insight:

This article can help you if you are thinking of buying Faacebook likes.

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Understand Your Customers with A/B Testing

Understand Your Customers with A/B Testing | MarketingHits | Scoop.it

Imagine changing a flight or booking a hotel, comparing mortgage rates or researching healthcare providers. You’re probably thinking about specific websites that can help accomplish these tasks — or maybe a search that could start the process.


Now imagine doing any of these things on a smartphone. Chances are it would take several false starts and — if you were dedicated to the goal — a lot of struggle before the job was done. It has little if anything to do with the screen size. Instead, it’s a reflection of design and content that doesn't match the contextual needs of the user. And it doesn't take an extreme example to illustrate this point.


For all of the attention it has received, the mobile web remains a frustrating place for users. Businesses big and small, across industries, struggle to create seamless, functional and appropriate experiences for the many channels through which consumers now engage. At the same time, mobile optimized websites are increasingly important for businesses.


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8 Strategies To Strengthen The Quality Of Your Twitter Community

8 Strategies To Strengthen The Quality Of Your Twitter Community | MarketingHits | Scoop.it

Let’s get something straight: quantity on Twitter does not mean quality. Are the thousands of followers you have real people or rotten eggs? Are you considered an influential thought leader… or a Twitter cold-caller that always rings just before dinner? Are you proud of the community you’ve built and engage with? Nothing is more valuable for a brand than developing a strong relationship with your fans. When producing content and launching campaigns, it can take a lot of pressure off to know you have a receptive audience listening, sharing and even keeping you on your toes. How do you build this Twitter utopia? Well, reading these tips is an excellent place to start.

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Rescooped by Brian Yanish - MarketingHits.com from Inspired By Design
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17 Clever Minimalist Poster Quotes #InspiredByDesign

17 Clever Minimalist Poster Quotes #InspiredByDesign | MarketingHits | Scoop.it
Thomas Edison once said that “Genius is one percent inspiration and ninety-nine percent perspiration.” And these minimal yet very hip poster quotes by Ryan McArthur are pretty genius too.
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Brian Yanish - MarketingHits.com's curator insight, July 23, 4:10 AM

These are great, what's your favourite ?

Rescooped by Brian Yanish - MarketingHits.com from Social Media Marketing Solutions for B2B
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The Dead Zones: When Not to Post on Social Media

The Dead Zones: When Not to Post on Social Media | MarketingHits | Scoop.it
Now that everyone knows the best times to post on social media we started thinking about the flip side to the golden hours: the dead zones.

Via Jennifer G. Hanford
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5 Reasons LinkedIn Has Lost Its Luster

5 Reasons LinkedIn Has Lost Its Luster | MarketingHits | Scoop.it

In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.


Unfortunately, that is all changing. Here are five reasons why …


Brian Yanish - MarketingHits.com's insight:

Interesting article, do you like these changes?

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5 Tips You Need to Know to Improve Your Twitter Strategy #infographic

5 Tips You Need to Know to Improve Your Twitter Strategy #infographic | MarketingHits | Scoop.it
If you haven’t already heard, Twitter is a popular customer service channel. Across the world, customers are using Twitter to publicly voice their pleasure or frustrations with a brand. It provides a great opportunity for brands.
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M. Philip Oliver's curator insight, July 23, 8:51 AM

Thanks to Rand Fishkin and Malek!