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An attempt to draw insightful Marketing lessons from Homer Simpson’s most cynical lines

An attempt to draw insightful Marketing lessons from Homer Simpson’s most cynical lines | MarketingHits | Scoop.it

Everyone knows this beer-drinking, donut-loving father of three from Springfield (the state is yet unknown, even after 24 seasons). Homer Simpson is a middle-aged guy who never hesitates to speak his mind about something, which is usually not a good idea to begin with, since his beliefs and line of thinking are borderline-idiotic and sometimes morally outrageous.


Even so, Homer, along with his family, has been recognized as prime movers in the evolution of cartoon sitcom comedy. Time Magazine, in their December 1999 edition, named The Simpsons family as one of the most influential people of the 20th Century. Elvis wasn’t even on that list, mind you.


Countless websites have been put up just to honor Homer’s greatest quotes which, despite being sarcastic and full of satire, have the tendency to provoke one’s mind before they realize it’s absolutely nothing but absurdity. Here we shall “try” to apply (or contrast) his ideologies to marketing as a concept:

“Oh, people can come up with statistics to prove anything, Kent. 14% of people know that.”

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