We all know CONTENT IS KING! But, does your content marketing strategy inspire awe or awwww? Barry Feldman has some advice to pump up that boring content and drive more traffic to your site.
Social media has changed the way that hotels connect with its customers. But they shouldn’t limit their social connection to before and after visits. Instead, social media can be carried throughout a guest’s entire stay. Most hotels have barely tapped the potential of adding social media to their hospitality marketing strategies. But by being smart and creative, hotels can use social channels to engage guests every day of their stay. To help hotels use social media to give guests a more social experience, LodgingMagazine.com shared ways to get guests buzzing.
Starting today, Windows users will have a new Twitter experience optimized especially for Windows 10. Announced last night, this Twitter app will be available alongside the launch of Windows 10 for PCs and Tablets.
The new Twitter for Windows 10 is a Universal Windows Application that gives you instant access to top Tweets, photos and videos without requiring a login. You’ll also see Tweets right out of the box in live tiles from the Start menu.
Many of us are familiar with the concept of Getting to Yes, an iconic negotiation strategy developed by Harvard professor Roger Fisher and others. For many managers, however, the more difficult day-to-day challenge is “getting to no” which is what we call the process for agreeing on what not to do.
“Getting to no” is a classic management issue because the vast majority of us tend to accept requests and assignments without first filtering them by what’s possible, what’s urgent, and what’s less of a priority. In an age when we are encouraged to be “team players” and responsive to colleagues, it may seem counter-intuitive or even selfish to encourage managers to say no more often, but that is exactly what many need to do. While saying yes to every assignment may initially please senior execs, it usually leaves people over-stressed and inundated with work — a lot of which ends up half-finished or forgotten. In the long run, no one is happy.
A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing?
It's not an easy question to answer, brands must wade through a plethora of information to decide what is best for them. With spending on native ads predicted to reach $7.9 billion in 2015 and grow to $21 billion in 2018, it appears brands are growing warmer to sponsored content.
Old Navy’s Back-To-School Campaign Shows What It Means To Be #Unlimited
The clothing company asked kids at Boys & Girls Clubs across North America what it means to be "unlimited," then turned their responses into a musical back-to-school video to help support their charity fundraising effort.
Customer satisfaction is a four-letter word these days. It’s also the new bare minimum. All “satisfaction” means is that your client only has one wandering eye and one foot out the door. What your prospects and clients are looking for is a superhero -- specifically for you to be their superhero.
How do I know this? Our society is fascinated with superheroes. There are 29 superhero movies slated to hit the big screen over the next four years. “Be a superhero” was even the theme of a national recruiting conference I recently spoke at.
There is a lot of fascination with Millennials and for good reason. Not only do they make up a trillion-dollar demographic, according to a 2014 study by Accenture, they are also a massive generation in terms of size, accounting for nearly 80 million people in the U.S.. Their estimated spending is close to $600 billion and they have about 21 percent of consumer discretionary purchase power. Millennials are a consumer force to be reckoned with.
As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing. Many are now on the hunt for Social Media Marketing professionals.
The problem is that many are still mired in the old marketing paradigm. They want to hire an employee to sit in a cubicle from 9-5 and “do” Social Media m
How I Used Twitter to Grow a Facebook Group of Over 2,000 People
With 1.35 billion monthly active users on Facebook, businesses are often looking for unique ways to engage with potential and current customers on that platform. Most recognize that Facebook ads are essential to reach their current
Facebook announced second quarter earnings this afternoon. The company posted revenues of $4.04 billion and beat analyst consensus revenue estimates for the quarter by about $50 million. Earnings per share also beat estimates but relatively narrowly.
The bulk of quarterly revenue came from advertising ($3.82 billion) with a small amount ($215 million) from payments and other fees. Roughly 49% of revenue was generated in the US and Canada.
Copyright and more general intellectual property rights are poorly understood concepts on social media. It seems that every year a bogus copyright statement makes the rounds on Facebook, and users frequently give away the rights to their content unknowingly. However, with the backing of the Digital Millennium Copyright Act (DMCA), @runolgarun is striking back against those who copy her tweets without attribution.
Do you want to add Promoted Pins to your marketing mix?
Are you wondering how to budget for a Promoted Pin campaign?
You don’t have to spend a lot of money on Promoted Pins for them to be effective.
Because they have long-term visibility, they’re a sound addition to your Pinterest marketing.
This article shares how to build an effective, affordable promoted-pin campaign on Pinterest.
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing.
What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter?
Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor’s? People are online to educate themselves.
Some have called 2015 the year of video marketing. As experts have predicted, video is assuming a vital role in social, as a seamless part of email blasts, and as the main mode of young apps like Snapchat and Vine as well as livestreaming apps like Periscope. Plus, the big social sites like Twitter and Facebook are making it easier than ever to embed videos.
Amazon's Dash buttons are here, going on sale on the e-commerce giant's website today for $5 each.
Eighteen brands are offering the buttons, which let consumers place them around the house, press the button and instantly re-order products like toilet paper and coffee. The small, plastic buttons are wired to the Amazon Prime smartphone app, allowing users to control purchasing restrictions, such as quantity, while stocking up on Gatorade, Gerber, Tide, Huggies, Kraft, Glad and other products.
You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.
Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images?
Perhaps the most heavily weighted metric we use to judge the success of social networks is growth. Your network may have interesting technology, or better privacy protections, or the cleanest interface of all, but it may as well count for nothing if you can’t grow. An infographic from WebpageFX examines the growth of Facebook, Snapchat, Twitter and Instagram.
Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor.
How does Flavorize.me work? Talenti created an algorithm that analyzes keywords within a person’s social media profiles. The Flavorizer breaks down these keywords into different tastes (e.g., sweet, spicy, salty) that correspond to ingredients that fit within those tastes (e.g., honey, cayenne pepper, pretzel).
From this analysis and your resulting “flavor profile,” Talenti generates a new flavor of gelato that’s specifically inspired by you.
he game of poker is filled with many complexities, opportunities and luck of the draw. Content marketing follows a similar theme and can lead to big winnings or high losses.
If you want to be a key player in the content marketing game, it’s time to up the ante. In 2015, only 30% of B2B marketers believe that their content marketing initiatives are successful. With the overwhelming amount of content created these days, the stakes are high and competition is fierce.
What can you do to walk away from the table better off than what you started? It’s all about playing the game the right way.
Everywhere we turn, it seems that automation, software and “over-metricizing” are suffocating our profession. In the endless quest for leads and conversions, we’ve relegated ourselves to growth hacking, A/B testing, email nurturing and other robotic tactics, while measuring our success against a long list of metrics we can’t possibly keep up with.
In this raging sea of data overload, somehow we’ve lost sight of what really matters in marketing. We’ve lost of the art of persuasion, of creating amazing experiences, of surprising and delighting.
In short, we’ve lost the ability to build meaningful connections with other humans.