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How to Beat Gmail’s New Tabbed Inbox by @dayroth #marketing

How to Beat Gmail’s New Tabbed Inbox by @dayroth #marketing | MarketingHits | Scoop.it

 The fact is that many marketers are nervous that their emails aren’t hitting the inbox. Some are taking action, and some are more hopeful that the change will not have a huge effect on their email sends.  So, what is the consensus so far? Well, Mailchimp and other ESPs who service Gmail accounts regularly are reporting about a 1% drop in open rates so far. Not really the Y2K scare that many email marketers feared, but definitely something to keep an eye on. So how can you, as an email marketer, get your emails back in the primary inbox where it belongs?

Brian Yanish - MarketingHits.com's insight:

This article highlights ways to get your email marketing read!

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