When it comes to the Facebook cover photo and profile photo, there are tips and tricks that can help you size images correctly.
Business-to-consumer content marketing that focuses on providing customers with useful, informative, or entertaining content may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.
Customer lifetime value (CLV) for ecommerce is a measurement of how much shoppers will spend in an online store for as long as those customers continue to shop at that store. CLV may be applied to a particular customer or used to estimate the value of acquiring a new customer who matches some known profile or persona.
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.
What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns.
Ninety-one percent of marketers invested in Facebook advertising last year. And it’s easy to understand why when you look at the data: more than 1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram.
That’s a lot of attention! And no matter who your audience is — age, gender, occupation, (almost) anything — you’ll be sure to reach them through Facebook Ads. So the question becomes…
How do marketers create, manage and analyze their Facebook ads?
Want to get more out of your social media content?
Wondering how you can save time and increase engagement?
By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want.
In this article, you’ll discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.
Meet the social media strategists who are ahead of everybody in 2017.
Social platforms give entrepreneurs direct access to consumers who can become raving evangelists. But the challenge is how to engage with those consumers in authentic, effective and profitable ways.
What’s the best way to do it?
Need help moderating your YouTube comments?
Wondering if YouTube’s new moderation features can save you time?
YouTube has made it easier to weed out irrelevant, inappropriate, or offensive comments so you can spend time engaging with the people who matter most.
In this article, you’ll discover how to use YouTube’s comment moderation tools.
As a content creator, you’re aware of the arduous task of getting a single piece completed. Audience research, topic sourcing, planning, collaboration, editing and revisions, and sourcing authoritative data to back up ideas, etc., are time-intensive tasks.
Facebook pulled the world back into the silent film era with its muted, auto-play videos, but its latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages. TechCrunch and some other Pages only recently began seeing the quietly launched option, though Facebook responded to our inquiry saying it began rolling out the feature in October.
Do you have valuable social media posts you don’t want to lose?
Want to learn how to back up your social media profiles?
Downloading your social media profiles, content, and contacts will ensure you always have what you need to keep your business running, no matter what platform or features come and go.
In this article, you’ll discover how to download copies of your social media content and profiles.
Do you share your blog posts on social media?
Want to know how much traffic comes from those posts?
By adding Google UTM (Urchin Tracking Module) parameters to the links you share, you can attribute traffic to page posts, group posts, and ads.
In this article, you’ll discover how to analyze your social media traffic by adding UTM parameters to your links.
Do you have the new LinkedIn experience?
Wondering what’s changed?
LinkedIn has made it easier to find new contacts, interact with connections, and write posts.
In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need