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INBOUND 2013 Keynote Takeaways

Give Is the New Get

Generosity and collaboration were unifying themes in several of the keynotes. Seth Godin kicked things off by noting that no one wants to do business with entities or people who are selfish. Customers, fans, and followers alike are seeking connections, and the way to help connect your company with your prospects and leads is by being generous. According to Godin, “building connections is the asset of the future.”

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